“When one has finished building one’s house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way – before one began.” Nietzsche
Learning after doing is usually costly, in terms of time, efforts and resources. This gravely applies to social media constructed campaigns.
Moreover, one of the major keys of successful learning experiences is finding commonalities between related analyzed topics in order to determine common grounds thus have a more solid ground of knowledge. This helps enable you to apply theoretical teachings to your upcoming social media campaigns.
Therefore, when looking at the below titles of food and beverage related campaigns, what can we learn? And what applies to all of them?
Marmite: Love it or hate it — Learn Social Media by Example
Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign
Learn Social Media by Example: Pepsi Refresh Project
Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars
Learn Social Media by Example: Skittles Steals the Social Media Rainbow
Marmite Fanatic!
[read full article >>]
We have all heard about how it feels like to work at Google and how Google is the trend setter of creating the perfect environment for creativity and employee retention. But Facebook is different. Rarely have we ever heard about how it feels like to work with Mike Zuckerberg, a company that employs more than a 1,000 able people must have a story or two to share.
The fact that rarely anything about working at Facebook, or with Zuckerberg, is featured in the media made me curious to learn more about.
The Beginning
Zuck Man
Mark Zuckerberg was somewhat of a local celebrity at Harvard in the fall of 2003. His first site Facemash was a hit at campus; a hot-or-not site for Harvard. Due to that popularity, he was recommended to code another project.
During that time Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra were on the lookout for a programmer to code their idea for them. They wanted to create a social media network for students at Harvard and then potentially expand it to other universities. Based on the recommendation they received, they contacted Mark, and both parties agreed to start working on the project. While at first Mark was enthusiastic about the project, shortly his tone and enthusiasm waded. He went from saying “I read over all the stuff you sent and it seems like it shouldn’t take too long to implement, so we can talk about that after I get all the basic functionality up tomorrow night” to “The week has been pretty busy thus far, so I haven’t gotten a chance to do much work on the site or even think about it really“.
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Well, not literally, but “numberly“.
For the first time ever, Facebook, the place to go stalk friends, foes, and ex-boyfriends squeaked past Google, the place to find information and porn, to become the most popular online destination (that’s a whopping 7% of US Internet usage).
WOW!
Exponential growth of Facebook has left Google behind
Information Scavenging Versus Social Information Curation
It could be that the world has become so trite that images of drunk friends has become more time-worthy than googling for relevant information.
But I doubt it.
[read full article >>]
Inspired by a brilliant and mind-opening presentation about the fan economy created by Bud Caddell, a strategist at Undercurrent, here are some ideas about thriving online through the fan economy; an economy pushed by fans of a certain product, rather than just blind consumers.
1. The Web Has Allowed Niche Communities to Form
While the Web initially started out as an anonymous place where everyone was treated equally, it quickly became a melting pot of ideas, preferences and passions. Every day, people are finding it easier to network with others who share their likes, even if they are super freaky (remember Beirut’s post about ridiculous yet popular Facebook fanpages?) — People are finding it easier to exclaim that “Hey! We’re fans of this!”
2. Spend Money on Fans
Spending money on fans equals more “retention, recruitment, R&D, and longevity”. That’s mainly because fans don’t just buy products, they also convince their friends to try them.
Due to the fact that Web users define their digital identity by rallying around the things they like (Facebook fanpages are a great example), it’s much easier to find cost effective ways of engaging users.
3. It’s Not Just About Money… It’s Also About Listening
Fans are practiced at voicing their opinions, and understanding their desires and motivations starts by listening to them, and answering their concerns. Fans want to be treated like they’re an essential part of the product, and they want people to listen to them.
[read full article >>]
