10 Social Media Campaigns that Rock! Learn How to do the Same!

What defines an exemplary social media campaign? What are the elements necessary to capture consumers’ attention and bring about interest and participation in any given social media campaign? What are the best recent social media campaigns online? How can we measure the success of a social media campaign?

A Brief Intro

It is definite that things in life are never just black or white; they usually come in different colors and shades which naturally applies to everything we do, see, touch, feel and so on.

Recently, one of the main focuses of companies with online presence and dedicated communities is creating and designing original, top-of-the-line, creative and motivating campaigns using social media.

Here is where the colors come in play! If we assume that colors are the intensity of a social media campaign’s success, brighter colors being most accomplished and so on, it can be quite difficult to determine which campaign was executed perfectly! Yet, after conducting some research, I have been able to highlight 10 brands that were able to pass the test with flying colors!

10 Social Media Campaigns that Rock:

1. “Give Me My Chuck” campaign – using social media to pressure the NBC to continue to broadcast the third season of Chuck!
[ See this campaign’s Social Media by Example review on Thoughtpick ]

Save Chuck Campaign

Save Chuck Campaign

2. Sea World’s Whale social media campaign – a unique integrated campaign that “serves as a bit of a reminder about some of the clever social media marketing that can be done beyond the typical diet of Facebook Pages, Twitter and YouTube.”
See this campaign’s Social Media by Example review on Thoughtpick ]

3. Threadless building “brand love” – a great message and a comprehensive coverage on the most suitable social media channels.

4. Dunkin Donut’s new product Facebook campaign– using the Coolatta fan page, Dunkin gave out free beverages as a twitter avatar contest!
[ See this campaign’s Social Media by Example review on Thoughtpick ]

Dunkin Donut's Cooletta

Dunkin Donut's Cooletta

5. Ford using social media to promote the new Fiesta – Ford was able to find the right target audience for its Fiesta and market to them in an intriguing manner.

6. Sony Ericsson‘s viral approach – here, Sony used a mysterious character named Johnny X and YouTube to create an element of curiosity to promote Xperia X1.

7. Burger King‘s Facebook application (in addition to other social media uses) – the Whopper Sacrifice application on Facebook.

8. Dell‘s effective mix of social media tools – namely Direct2Dell Blog.

9. Target‘s Facebook campaign – “Bullseye Gives” campaign on Facebook: a voting application connected to the brand’s existing Facebook page.

Target's Bullseye gives

Target's Bullseye gives

10. Comparethemeerkat.com‘s inclusive campaign – utilizing humor and a blend of social media channels to promote car insurance.

Elements of Success (how can it work for YOU?)

The success of social media campaigns, and utilization in general, does not, in any way, rely on some magical formula or any secret ingredients we might need to acquire from the belated witches of Salem! Yet, it is a careful mixture of simple and valuable elements which need to be present before, through and after the implementation of any social media campaign. Some elements could be very obvious, while others need some research and attention to be achieved.

  • Make sure that you apply smart integration with the “right” social media channels that suit your brand image, the product/service you are trying to promote and its value. Not every social media channel will bring about the positive feedback you are waiting for!
  • Take time to choose the team who will be in charge of executing your social media plan. It is not about the quantity, it is about the quality, remember that! Experience and already established online PR agents or staff members will be of a higher value to your campaign in comparison with anyone with a lot of free time to waste!
  • Again, content is king! It is a must to make sure that your social media campaign’s content is not offensive, biased or easily misinterpreted. This could be easily used against you!
  • Just as it is important to know your target market online, learning more about your online target audience is very important! This will not only help you know where to find them, it will also guide you in designing the campaign that will intrigue them and lead them to take actions!
  • You are under the microscope; play nice! Always be aware that once your social media campaign has hit the hot topics’ list, you are now being watched. Try to be continuously involved in any conversations, posts, chats and/or forums taking place regarding your product, service or campaign.
  • Be innovative and try not to imitate whenever possible. You might use the same social media channels others are utilizing but try making your benefit and reward systems varied. Your audience is not always looking to get a free coffee!
  • Constantly measure the depth of your social media campaign’s fulfillment of goals and returns. The ROI should always be bigger, or at least equal to, the invested money, time, effort and resources that you are putting in the project.
  • Put effort into making the overall social media campaign’s experience fun, engaging and proactive. Adding games, puzzles and teasers can be very addictive!

In a nut shell, though it might be tricky to implement each of the above steps within the right time frame, remember something: impossible is nothing!

And finally, allow me to leave you with the following question to think about: What can be done when your campaign takes a wrong turn? Is there a kill switch for social media campaigns?

Further Readings:

Comments and Reactions

  • Pingback: Elements of Success For A Social Media Marketing Campaign | Social Media & Consulting Blog()

  • Pingback: 10 Must-Know Advantages & Disadvantages of Social Media()

  • Thanks for sharing! Your article is really perfect. I am writing about Temporary car insurance. I like reading your articles.

  • Glad you enjoyed it! :) I hope you find other articles which you like and find valuable for your line of work :)

  • James King

    This is a really good article. ive recently come across a few good social media campigns, one in particular is http://www.audioaffair.co.uk/b…/ anyone know what they trying to do? lol

  • I love this post!

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  • I idea is superb now just make adjustments in social media.

  • I read you post and i strongly agree with your words social media is only an effective way of marketting and thanks for posting this blog.

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  • Great read and love the site thanks

  • hi,
    i am trying to run campaign in facebook or any and i see that it need effort and team to make it happen. My question, is it possible for me to do by only me since i don’t have team or should i give this to the consultant out there?

    cheers,
    berman

  • Reshma

    I think this is really Inspiring, Good to see it here..!

    Thanks..! Reshma
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  • A very useful post. Thanks for your article that explains on the elements necessary to capture consumers’ attention and bring about interest and participation in any given social media campaign. Thanks for sharing the valuable information with us.

  • Nice post,Thanks for sharing your knowledge with us..! Vinay

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  • Well, I have achieved some remarkable success in terms of my web site Google placement. However, I have not been able to truly identify the connective tissue that creates relationships and then results in transactions. 

  • Guest

    A recently launched, truly unique social media campaign to gain awareness of their bid and grow Facebook interaction: www.behindthebid.com

  • Anonymous

    Great tips.

  • Stephen Halen

    Now that we have answered the question of what is social media, we can move on to social media websites. Because social media is such a broad term, it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and interact with other visitors.————–Stephen Social Media Marketing

  • Anonymous

    This Article is really very helpful.
    Thanks for sharing :)

  • Kinjal Shah

    Roger, who is one of the biggest obstacles facing users. It is often different goals, and you have to work to make your on / offline purposes consistent.

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  • Anonymous

    Any ideas how to create an effective campaign for http://www.dealsocl.com , Asia’s 1st Geolocation based Daily Deal Aggregation site.

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