“Research has found that items which become popular first will tend to be more popular than other items with similar appeal.” was a comment left on the previous social media wars article.
Based on the above opinion statement, do you think social media is becoming the main driving force behind purchasing trendy, fashionable and tech products these days? How much actual power does social media have on our purchasing decisions? Is it fair to solely depend on web marketing and social media channels (such as Youtube, Twitter and Facebook) in order to decide whether to purchase a certain brand or its competitor?
Just as I did in the previous social media wars episodes (Blackberry Storm Vs. iPhone 3G) and (Dell vs. Toshiba), this post will entail a detailed study of the use of social media to promote Mac’s Snow Leopard and Microsoft’s Windows 7, followed by a brief discussion on problems and solutions with the current used social media methodologies.
In one of the comments on a previous social media wars episode, a reader said, and I quote: “I buy things based on need, not based on if they look cool or if advertising tells me that its what I need“. But is this statement 100% true? I highly doubt it!
Product and service competitions existed long before the emergence of social media, yet they were not this fierce and “bloody”! Furthermore, many products and services were customized according to customer needs rather than being designed in order to over shine a certain competitive product or service!
Now, when it comes to Apple and Microsoft’s ongoing competition, and although Apple has gained a lot of market share from “the perception that Vista sucks” in addition to its “ability to manipulate the perceptions of both Microsoft’s and its own offerings“, it seems that the table might turn and Windows 7 might actually win the race!
What Role Does Social media Play in this Equation?
Apparently, the perception of quality and value have shifted into a different direction since the people started heavily relying on social media to make their product or service comparisons and purchasing decisions. Whether it be the Facebook fan page or group, the Twitter account or the Youtube clip views, other factors have now become filtering agents in the decision making process.
1. SoldierKnowsBest compares Windows 7 and Snow Leopard, in an unbiased clip, stating the features, similarities, differences and so on. With over 41,000 views, this clip is able to help alter your purchasing your decision according to your needs and what you expect.
2. With a clip with over 5,500 views, AppleSoldier argues for Snow Leopard, using a visual demonstration and stating what Snow Leopard is all about including features, price and abilities.
3. Technically speaking, zoulkyud specifically discusses hard drive space specs when using Snow Leopard vs. Windows 7. With around 600 views, I think this clip is dedicated to the geek in you!
Windows 7 Overview: Better than Vista? [video]:
Snow Leopard: Breakdown [video]:
Twitter account search on Twitter: In another short search on Twitter, I was able to find that Windows 7, to my surprise, had many Twitter accounts with one of them, Window7center, reaching up to more than 7,600 followers.
As for Snow Leopard, it had only one account with only 200 followers.
It is worth mentioning though that Mac, as a brand, had multiple accounts as well with a total of over 130,000 followers in all of them combined.
In another short search on Facebook, I found out that Windows 7 has many groups on Facebook with the biggest one having around 11,300 members while Snow Leopard has a fewer number of groups with a fewer number of members.
During another humble Google search, I was able to find out that apart from the main Apple Website, which has a dedicated page for Snow Leopard’s installation, features and support, Snow Leopard is discussed in details on different Mac-dedicated blogs such as Mactopia and TheMacObserver.
What Can Be Done Differently?
Taking the smaller number of Mac users into account, is Apple doing all it should do in order to promote Snow Leopard through social media channels? I think not!
What more do you think Apple can do, can you offer them some further advice? And which brand do you favor: Apple or Microsoft?