Facebook Chief Operating Officer Sheryl Sandberg answered a question about what she thinks of Twitter in a Q&A with Federated Media’s John Battelle at Web 2.0 Summit in San Francisco two days ago.
What grabbed my attention about her answer is her realization that:
- Twitter is part of the same movement of Facebook (social networking)
- The different approaches of the two services where Twitter focuses on anonymity and broadcast while Facebook focuses on identity and sharing.
I couldn’t help but to ask myself – and ask you here: If Twitter is so different than Facebook because Twitter promotes anonymity while Facebook is based around identity, and Facebook’s COO, Sheryl Sandberg, believes they are both a part of the same “movement”, then why is Facebook copying all aspects of Twitter?