Social media campaigns are rapidly becoming the latest global trend in marketing and advertising tactics. Whether or not a campaign succeeds or fails depends on a group of elements and factors, most importantly identifying the target audience and finding the best means to reach them!
In their latest campaign, Google took a rather uncomplicated road in handling their campaign in terms of their target audience as well as in their ability to add a unique touch in the presentation of their campaign.
A very simple, uncluttered, “happy” and fresh approach to marketing Google and all its success using the “Going Google” slogan which, to many of us, sounds familiar. They were able to smoothly slip in the names of those you have “Gone Google” in efforts to attract and seduce more highly reputed companies, universities and organizations to do the same!
The only thing that I don’t really like much about this campaign is the following: To those who are not really familiar with Google, this campaign would be worthless! Listing names and numbers alone would not entice me, personally, to use a services or application over another!
What do you think?