“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Leo Burnett
A few months back, I wrote a post discussing the effective advertising techniques that Apple was using to promote its Macs as opposed to Microsoft’s approach. The humor Apple uses highly overpowers Microsoft and makes the ad viewer relate more to Mac products, feeling that he/she needs to be a part of this “family” and “movement” towards a universal switch to Macs!
Recently, this video was released to the public: a new Mac ad targeting the PC’s lack of fulfilling its promises! Great idea and very realistic, especially if you take the time to see the complaints and problems with almost all the versions of Windows that have been released so far.
Yet, my question here is this: Is it ethical for Mac to use this type of advertising against PCs? I mean we do know it’s true, but aren’t Mac pushing it a bit too far?