8 Tips to help you Become a LinkedIn Power User…

Business Networking

Linked In: Business Networking

LinkedIn seems like the middle child of social networking, and is a hugely underrated site. The fact that it’s a “zero cost” business networking tool should definitely play to its advantage and it will surely hit its prime in the future. Like everybody else, the only reason I got to join LinkedIn is because I kept on getting invitations to it until I gave in and gave it a shot. I spent a few hours filling up my profile and adding connections; the whole business only approach was very appealing and a fresh change from the very personal nature of Facebook. Some even argue that it’s not even a social network.

The goal of every business is to be ahead of the curve. To help bring up to speed on how to use LinkedIn effectively, here are several tips and tricks to help you become a LinkedIn power user.

Tip 1. Connect With People You Have Met

Adding connections to your network will definitely make you more visible. Make sure to add people that you meet in real life to your network. It might be a good idea to include a mention of your LinkedIn profile on your business card since it will serve as a reminder to others to add you. Also be sure to send a custom message of invitation to others because reading the same generic message of invitation gets old really quickly.

Tip 2. Use Status Updates to Stand Out

Completing your profile fully, including a picture and a description for your prior occupations and education is a given. What you should do to stand out is to use the status updates on your profile. Since so few people use this, it will certainly make you stand in your network.

Tip 3. Use Lots of Keywords

Use as many keywords as possible. Think of your profile as an SEO page. The more relevant terms there are on it the more likely it will get a hit when those words are searched for. Be sure to link to websites using those keywords rather than the default “My Web Site”.

Tip 4. Be Out There

Improve the accessibility of your profile. Make your profile public and create a custom url for it. This will make it available to a Google search and it is a good idea to include your profile in your email signature and placing it on your business card.

Use a Custom URL

Use a Custom URL

Tip 5. Recommend Your Connections

Be generous with your recommendations and use custom requests to get recommendations. This will make you more visible and will provide references for you in the future. This will provide prospective employers/employees a good understanding of who you are.

Tip 6. Be a Groupie

Join Groups, even if you don’t think that you should. The value of LinkedIn is in its groups. By being a member in groups of interest to you, and joining in the discussion it will provide you with more visibility. It will also allow you access to fresh leads on new openings and recommendations to those jobs by those who are familiar with you on those groups. Also it will keep you in touch with what’s new in your industry.



Tip 7. Scope Who Is Out There

Use it for research. LinkedIn can be a great resource for gaining a better understanding of a business. Use it to search for new start-ups and keeping up with their news. Also utilize it in your next interview by gaining an understanding of the company and the person doing your interview, or if it’s a new job you can get a better a understanding of your colleagues. You can also use it to gauge the health of a business or even to gauge the health of your business in comparison to some of its competitors.

Tip 8. It’s Worth The Subscription

Upgrade your membership. If you are a business or an employer consider upgrading your membership. Beside the ability to send a mass mail message, better search results and more room to organize your contacts, you get another valuable extra. You will be able to see who viewed your profile, and this will provide you with a valuable opportunity to head hunt individuals who are already interested in your company.

How do you use LinkedIn? Do you have any additional tips to share with us? Let us hear your thoughts.

Comments and Reactions

  • http://twitter.com/afmarcom Angelique

    Re #8: Are you serious? People with paid subscriptions can see who viewed their profiles? That is beyond creepy.

  • http://blog.thoughtpick.com/ Beiruta

    I totally agree! But if you really think about it, this is what social media is: creepy when it comes to privacy and anonymity!

  • http://blog.thoughtpick.com M.Bamieh

    Yeah they can totally see who visited them! I guess the idea behind it is that since it's more business oriented then people would want to know and be known

  • http://blog.thoughtpick.com/ FadiPick

    Is the option of knowing who visited your profile for only paid subscription? I am asking this because I have noticed it the other day. I don't have a paid account, but noticed that they show people who visited my profile in a side pane, they don't mention the names of the people but the industry they work in. Is that different than what you are saying? I didn't like it, but didn't mind either.

  • http://blog.thoughtpick.com M.Bamieh

    yeah the difference is that they provide access to their profiles and names along side all the other information available to regular users.

  • http://scotduke.com mrbusinessgolf

    How do you deal with the astronomical level of SPAM emails from the people who Upgrade? The value of LinkedIn has recently been knocked down a few levels from the unwanted notices in Group discussions on a product or service and the hundreds of broadcast emails blindly being sent out to hundreds of contacts. I am concerned that the years I have spent out on LI building my Network has not all been wasted since all my contacts (most I see in person) are saying they don't use LI anymore due to the shell shock they are in from all the unwanted emails they get form people they thought they knew but now (mostly due to the failed economy) have changed to Spamming to get attention to what they sell. LinkedIn is quickly losing its value as a business network.

  • http://www.communityorganizer20.com/ Debra Askanase

    I, too, feel that Linkedin is losing its value due to increasing amounts of spam in groups. I am now choosing my groups very carefully, and dropping out of groups that don't monitor the news-as-hidden-spam content. I think the real value of Linkedin twofold: Questions/Answers (becoming an expert, finding great answers, asking questions to the whole of Linkedin), and the fact that it is still primarily a professional networking space so that the users understand that the purpose is really business connections and information. At this point, Linkedin is still the best B2B network around, and it can still offer value if used strategically (searches, Questions/Answers, groups that have value).

  • http://blog.thoughtpick.com M.Bamieh

    I do agree with you about the spam the groups spout out, usually i end up setting the mailing of the groups to either weekly for the good ones or non at all. That way my mailbox isn't filled with spam.
    on the other hand like debra said Linkedin still offers the best value when it comes to getting in touch with professionals and keeping up with professional news. the value of being able to ask a question of a pretty homogeneous group of professionals is still pretty valuable.

  • PurrfectFragrance

    You know everyone complains about the spam on linked in but the truth is what good is a business networking website if it does not lead to increased business revenue? Otherwise it is a waste of time. I believe the spam exists because it must work and seems to be the only way I know of people actually gaining new clients and business from social networking. I personally do not engage in it but I believe people should be able to posts links that if someone is interested in they will click on it to find out more, and if not then they do not have to click. I think LinkedIn will continue to grow in value and become even more valuable in the future.

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