“Never interrupt your enemy when he’s making a mistake“! Napoleon Bonaparte
I wonder if, for once, Microsoft is being very very quiet while watching Apple make its mistake! The video and my analysis will explain what I mean!
The Apple/Microsoft fight seems to be never ending! Yet, since its market share is relatively low when compared to Microsoft, Apple is constantly trying hard to overcome its opponent in terms of advertising content and style, using both humor and personification to attract new potential customers and retain the current ones.
Nevertheless, it seems to me that Apple might be running out of creative brand promoting ideas and resorting to “intrusive” advertising within its latest release of Mac OS X. The video below explains it all!
Therefore, the question that needs to be asked now is: Will this new method that Apple is using result in turning people against Apple, even if it entails a free reward?
The way I see it, Apple targets a niche market since their prices are relatively high as opposed the average PC or laptop. With that said, Apple’s potential customer base should not be that different and the way for advertising to them should not dramatically differ. Apple users seek a certain type of recognition which this type of advertising might deprive them of!
What is your take on that? Please share below.