“There’s a thin line between the measures a corporation would go to over power its competitors and its social corporate responsibility efforts; the former might be pure evil yet the latter will always engulf some sort of humanitarian sense.”
Numerous talks have been circling the social media arena claiming that Google is evil and even saying that it is trying to take over the world! Well, as a corporation, a successful one, it is quite “normal” to engage in healthy competition and try to beat your opponents by hook or by crook!
Google's Swine Flu Locator
But, is Google really evil? I think not for one main reason: Google gives back! Of course Google does marketing and competitive schemes and conspiracies ( like when they announced Google Wave just in time to ruin Bing’s introduction for Microsoft ), however, with their flu monitoring system and now flu shot locator, it seems that they are working hard to pay their dues and live up to their corporate social responsibility!
Apparently, iPhone is also trying to be socially responsible by featuring applications that help fight the N1H1 virus!
From here on, I think the right questions to ask would be: What is the thin line that separates competition from evil? And how much can we disregard the conspiracies of brands and companies for the causes they “claim” to serve?
