Yet another seemingly successful social media campaign brought to you by LG!
LG seem to have mastered the art of viral marketing with a campaign which promotes a $100k prize for the winner of their competition, and in turn, promotes their monitors.
It’s a campaign to be remembered! LG recreated the “Dramatic Chipmunk” and let the audience of the five videos, leading to the campaign site, follow him on a own trip around the world starting with the “Break Out”.
Advertising appeals used as their best! LG should be given kudos for their proper utilization of a combination of different appeals in addition to a valuable monetary prize:
- The sex appeal (the woman)
- The humor appeal (the chipmunk itself & the various scenes)
- The emotional appeals (the children & the chipmunk)
What a combo!
Though this ad is both catchy and unique, as it tells a story for people to stay tuned for the next episode, I must admit that unless it is very short lived and LG have other campaigns to introduce soon, I doubt there will be any real changes in LG sales only as a result of this campaign! The way I see it, the chipmunk will target only a certain group of audience and will become “boring” after a while.
What do you think: Did you enjoy the campaign? Did you relate the ads to LG in anyway? Do you think you have a chance of winning the prize?
Looking forward to read your comments down below :)