Ikea’s Social Marketing Genius

Watch that movie and weep. It’s not sappy of course, but its so simply brilliant it’s almost hard to bare. Ikea practically invents Facebook tag marketing.

How? They use the photo tagging function where users were able to tag objects in photos of Ikea showrooms with their own names to win these very products. What they managed to do is: advertise their products socially, spread the love, and involve people in conversations.

This campaign was done by Forsman and Bodenfors, who have been working with Ikea since 1996. This is their first social media campaign.

Via Advertising/Design Goodness

Comments and Reactions

  • http://blog.thoughtpick.com/ Beiruta

    Smart, simple, fresh and effortless! Good job Ikea! This has to be one of the best social media campaigns I've seen so far!

  • http://blog.thoughtpick.com/ FadiPick

    Brilliant! It is so like Ikea, simple and smart! :)

  • http://blog.thoughtpick.com/ Roba

    It is quite brilliant, isn't it? So simple and yet so ingenious….

  • http://www.ahcopy.co.uk/thecopywritersblog AHCopywriter

    Stunning idea. Upset that I didn't think of it, upset that I didn't get free furniture.

  • http://blog.thoughtpick.com/2010/02/is-digg-hacked-or-is-it-just-the-most-brilliant-ad-ever.html Is Digg Hacked? Or is it Just the Most Brilliant Ad Ever? | Thoughtpick Blog

    [...] course though, direct benefit is also a great idea, if the IKEA Facebook campaign is anything to judge by. That campaign also incorporated a similar [...]

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