Youtube: Unintentionally Marketing Drug Use to Teens!

“Telling a teenager the facts of life is like giving a fish a bath”. ~ Arnold H. Glasow



Dealing with teenagers’ emotions, mood swings, habits, behaviors and even their rebellious nature can be really difficult for parents and older siblings for many reasons which hundreds of studies and researches have been trying to uncover for years!

Recently, and based on the above statement, I found myself deeply entrenched into the thought about teens and web marketing, especially after having spent a few hours watching different Youtube clips aiming to warn about certain harmful practices such as drug abuse. All of a sudden, I realized that with no supervision or control, there is a very thin line between warning and motivation for those teenagers!

How Can Web Marketing Confuse Teens?

An old saying I faintly recall goes something like this: “What you don’t know can’t harm you”! And here, for this particular post, I strongly agree!

Although the internet has taken over almost every aspect of our daily lives, through certain random eye opening “awareness” campaigns being advertised over mediums such as Youtube, we are taking a risk of actually being the reason for introducing teens to many practices they might not need to be aware of!

Take this as an example: How would my younger brother know about “Crystal Meth” if it weren’t for the hundreds of Youtube clips which attack its use by showing its side effects? Your answer might be: Well, his friends could tell him about it!– But from where did his friends learn about it in the first place?

You see, in this particular example, the ads which is meant to keep teenagers off drugs could, in fact, be the impetus for them to use those drugs!

After viewing the video above, you will come to realize the facts in my analysis: the video shows how “good” Crystal Meth makes you feel and how it allows you to “get away from your troubles”! At the end of the clip, there is a simple message that states: “Meth Distorts Your Reality”. But is that good enough to keep teens off Meth? Don’t teens seek to find something that makes “their reality different and better”?

Someone out there must be aware of the harms of such random videos and campaigns, which seem to be not well studied and may even be some evil plot to get teens to try these drugs to increase the demand for them!

Looking forward for you to share with me your thoughts about this dangerous issue. Maybe we can help bring more awareness and protect the younger generations!

Comments and Reactions

  • Roba

    I think that any media-service in the world risks being a double-edged sword, especially if it's social. I really can't think of a solution that Google can do to avoid such a problem with YouTube.

  • M.Bamieh

    I think you might have a point but is it really smart to consider that kids don't know all that stuff already?
    Most kids will presume that drugs are good, and in fact its a lot easier for them to get their hands on drugs than to get their hands on alcohol in the states.
    So all those PSA's don't amount to much actually beside giving kids a good laugh. It might be that youtube is starting to impact those issues but traditionally it was TV and movies that pushed the drugs are cool flag. and i sitll think they have the most impact

  • Basil81

    Good post cuz, and yes, it IS and evil plot. No doubt about that!

  • David

    Basing something like drug use prevention on ignorance is bound to end poorly. Abstinence-only education? Turns out kids still had sex, but without the benefit of a condom. Withholding information only makes it more difficult for them to make intelligent choices. This video also was a far cry from unintentionally defending or glamorizing meth use, in fact I thought it did a reasonable job of countering the benefits of meth use by showing the incredible costs.

  • BartonFink42

    You're right! Sometimes the line between warning and motivation is very thin, especially when the teenager is dealing with a personality crisis as well, or depression. I used to work as a volunteer in this Drug Treatment Center and I met many teenagers there who told me that they started doing drugs because they knew it would hurt them.

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