Chrome Commercial: Taking Technology Out of Technology

This is a very nice video created by BBH for the Chrome browser, demonstrating the benefits of Google Chrome.

Every thing in this video is done by hand, an amusing feat for the Internet giant that thrives on technology. Even the music is played by a harpist live on set. Google, famous for its lack of design, is finally getting visually interesting.

What do you think? Do you like this ad? Would it make you move to Chrome? Does the strategy of moving away from 3D creations and jargon-filled techtalk work for products that serve our technological needs? Especially something as niche as a web-browser that does not exactly reflect on a lifestyle choice, as say, an iPhone would.

Via BBHLabs.

Comments and Reactions

  • The video is nice but very slow, I barely pushed myself to watch it to the end.

    But hey, chrome is a much superior browser, I love how fast and simple it is! That is Google! I am already sold! Can't wait for their OS :)

  • WOW! very nice video

  • Seoonline: Its a nice browser its to fast equal comparing to mozila, nice develop for the user convent by the google.

  • I'm currently using Chrome.. still no crushes like with FireFox and buggy IE. But Chrome lacks of some cool features and lots of cool plugins are not compatible with it.

    Speaking about this promo ad – awesome. Googlers are geniouses! Fun makes everything become attractive.

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