Chrome Commercial: Taking Technology Out of Technology

Roba
Posted by Roba on January 6, 2010
Filed under Offbeat
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This is a very nice video created by BBH for the Chrome browser, demonstrating the benefits of Google Chrome.

Every thing in this video is done by hand, an amusing feat for the Internet giant that thrives on technology. Even the music is played by a harpist live on set. Google, famous for its lack of design, is finally getting visually interesting.

What do you think? Do you like this ad? Would it make you move to Chrome? Does the strategy of moving away from 3D creations and jargon-filled techtalk work for products that serve our technological needs? Especially something as niche as a web-browser that does not exactly reflect on a lifestyle choice, as say, an iPhone would.

Via BBHLabs.

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About the author:

Roba
Pixels are Roba's best friend. She long ago made the decision to embark into the internet space on a mission to spend the rest of her life crafting pixels into imagery and words. A designer by day and a cyber junkie by night, Roba has also spent a good portion of her last five years writing about digital culture, citizen journalism, and social media. ∼ Roba

Comments and Reactions

  • http://blog.thoughtpick.com/ FadiPick

    The video is nice but very slow, I barely pushed myself to watch it to the end.

    But hey, chrome is a much superior browser, I love how fast and simple it is! That is Google! I am already sold! Can't wait for their OS :)

  • http://za3tar.net/ za3tar

    WOW! very nice video

  • http://www.seoonlinetraining.in/ john

    Seoonline: Its a nice browser its to fast equal comparing to mozila, nice develop for the user convent by the google.

  • http://www.iwoodpecker.com iWoodpecker

    I'm currently using Chrome.. still no crushes like with FireFox and buggy IE. But Chrome lacks of some cool features and lots of cool plugins are not compatible with it.

    Speaking about this promo ad – awesome. Googlers are geniouses! Fun makes everything become attractive.

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