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Learn Social Media by Example: Food & Beverage Industry Lessons

When one has finished building one’s house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way – before one began.” Nietzsche

Learning after doing is usually costly, in terms of time, efforts and resources. This gravely applies to social media constructed campaigns.

Moreover, one of the major keys of successful learning experiences is finding commonalities between related analyzed topics in order to determine common grounds thus have a more solid ground of knowledge. This helps enable you to apply theoretical teachings to your upcoming social media campaigns.

Therefore, when looking at the below titles of food and beverage related campaigns, what can we learn? And what applies to all of them?

Marmite: Love it or hate it — Learn Social Media by Example
Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign
Learn Social Media by Example: Pepsi Refresh Project
Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars
Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Marmite Fanatic!

Marmite Fanatic!

Food & Beverage Industry Lessons:

Money-Wise:

Idea-Wise:

Audience-Wise:

Loyalty-Wise:

Do allow the consumers who love you to be a part of the decision making process, before the actually product is launched. That’s how you gain loyal customers.

Interaction-Wise:

Do encourage conversation, even if its categorized into only two categories: “Hate or love”.

Industry-Wise:

Media-Wise:

Appeal-Wise:

Coke vs. Pepsi Ad

Coke vs. Pepsi Ad

Feedback-Wise:

So, have you read the campaigns we try to sum up here? Do you have any more advice to give for the food and beverage brands trying to start a new social media campaign? Which of the aforementioned campaigns is your favorite?

Looking forward to reading your comments and feedback down below.

Posted by on March 19, 2010.

Tags: , , , , , , , , , , , , , , , , , , ,

Categories: Deductions and Realizations, Social Media By Example

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