Campaign for Safe Cosmetics – Learn Social Media By Example

Social Media Campaign Stat Box

: Campaign for Safe Cosmetics

: Products and services

: http://www.safecosmetics.org/

: Facebook, Twitter, Youtube

: Females of all ages

: Emotional & health awareness

: 2004

: Ongoing

I’d like to start off this post by a few words, by Karl Kraus, to all women out there: “A woman who cannot be ugly is not beautiful“.

There is a wide range of different harmful chemicals which are constantly being used in the ingredients of many personal care and cosmetics, with 89% not being tested! Therefore, and out of sincere concern for the consumers’ health and overall well being, this campaign was constructed and is ongoing, strong and true, for its 6th consecutive year.

Idea & Objectives:

Not Just A Pretty Face

Not Just A Pretty Face

The Campaign for Safe Cosmetics grew out of concerns about phthalates, a set of industrial chemicals linked to birth defects and reproductive harm. It has since evolved to include many other chemicals of concern found in personal care products. The campaign uses a science-based foundation and an engaged public to push companies to make safer products, and to convince the government to pass laws that protect our health.

Moreover, the Campaign for Safe Cosmetics is a coalition effort launched in 2004 to protect the health of consumers and workers by securing the corporate, regulatory and legislative reforms necessary to eliminate dangerous chemicals from cosmetics and personal care products.

Products you use daily – like shampoo, lipstick and cologne – might contain ingredients linked to health problems. Help us give the cosmetics industry a makeover!”

Buzz Generated:

Facebook Fanpage:

With 6,558 fans and a sincere message, this campaign’s fanpage is highly interactive, informative, fun and engaging! News and research by various concerned parties, such as the FDA, is actively shared and enthusiastically discussed almost on a daily basis!

News & Research on Campaign Fanpage

News & Research on Campaign Fanpage

Moreover, the fanpage exposes brands which use toxic and/or harmful ingredients in their products and the fans engage in arguments for and against the brand, stating reasons and facts.

Exposing Brands Using Toxic Ingredients!

Exposing Brands Using Toxic Ingredients!

Twitter:

When you first go to its Twitter page, @safecosmetics does not seem to be that appealing or impressive. However, in spite of the low number of Twitter followers, this account provides good information and posts valuable issue related tweets.

SafeCosmetics @Twitter

SafeCosmetics @Twitter

Lessons Learned:

So, what can we learn from this subtle and intriguing campaign? – which, by the way, I JUST LOVE!

  1. Transparency breeds loyalty: and loyalty will get people more involved on a personal level.
  2. Facts and figures make a difference: when you use facts and figures to support your arguments for a campaign, people are more inclined to join and participate.
  3. Your campaign supporters matter: when people see that certain trusted organizations, foundations, businesses and even individuals are supporting your campaign, they are more motivated to be a part of your campaign.

If you have enjoyed the objectives and goals of this campaign, click here to get more involved!

Finally, what do you think of the campaign? Do you think it can actually make a difference? Would you consider supporting it or being a part of it?

Looking forward to hearing your comments down below, while leaving you with one thought to ponder upon:

Against Him those women sin who torment their skin with potions, stain their cheeks with rouge and extend the line of their eyes with black coloring. Doubtless they are dissatisfied with God’s plastic skill.  In their own persons they convict and censure the Artificer of all things“.  ~Tertullian

: 3/5
: 3/5
: 3/5
: No
: 2/5

Comments and Reactions

  • http://blog.thoughtpick.com/2010/05/lets-move-fighting-child-obesity-learn-social-media-by-example.html “Let’s Move” Fighting Child Obesity — Learn Social Media By Example | Thoughtpick Blog

    [...] Just as it applied in the Safe Cosmetics campaign, actively sharing figures, stories and statistics gives credibility to your campaign’s message and allows people to fully understand it; leading them to want to be more involved. [...]

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