Lebanon’s Civil Marriage Not Civil War — Social Media in Action!

Social Media Campaign Stat Box

: "Civil Marriage Not Civil War" Campaign

: Cause Rallying

: Facebook

: Political figures, decision makers, Lebanese people of all sects

: Emotional

: April, 2010

: A few weeks

A secular state is a concept of secularism, whereby a state or country purports to be officially neutral in matters of religion, supporting neither religion nor irreligion. A secular state also claims to treat all its citizens equally regardless of religion, and claims to avoid preferential treatment for a citizen from a particular religion/nonreligion over other religions/nonreligion.

Idea & Objectives:

The Lebanese Civil War was a multifaceted civil war in Lebanon. The war lasted from 1975 to 1990 and resulted in an estimated 130,000 to 250,000 civilian fatalities. Another one million people (one fourth of the population) were wounded, half of whom were left with lifetime disabilities. Read more on Wikipedia

Lebanese Civil War

Lebanese Civil War

Therefore, “Civil marriage, not civil war” was one of many banners carried by the mostly young, educated protesters who gathered in response to a campaign on Internet social networking sites. It was Lebanon’s first such demonstration in favor of secularism.

It all started on Facebook, a call to arms by people who believe church and state should not be one. After the online movement grew, Laique Pride organizers decided to take that spirit off-line, staging a rally through downtown Beirut to the Lebanese Parliament.

Furthermore, many wore white T-shirts with “What’s your sect?” written on the front and “None of your business” on the back.

Buzz Generated:

Lebanese and foreign secular activists, sing and play music

Lebanese and foreign secular activists, sing and play music

About 3,000 people marched in Beirut, capital of Lebanon, on Sunday 25th of April to demand a secular system in place of the Muslim-Christian sectarianism that permeates politics, employment and family status matters in Lebanon.

Lebanese secular activists, march and display an Arabic banner that reads, 'Together against the sectarianism and racism, for a secular and democratic nation'

Lebanese secular activists, march and display an Arabic banner that reads, 'Together against the sectarianism and racism, for a secular and democratic nation'

Here’s a statement on the Facebook’s page from someone who seems to truly believe that change can happen:

Time for change

Time for change

Lessons Learned:

The lesson here is simple: if you have a cause and know how to target your audience, you can mobilize them!

The Human Rights Campaign did it as well! I know you can!

This makes me wonder: Is social media going to be the new platform where political figures have their battles in? And since there is no particular law to regulate the usage, what extreme opinions could be cast on these platforms?

Looking forward to your feedback down below :)

: 3/5
: 3/5
: 3/5
: No
: 5/5

Comments and Reactions

  • http://www.firstfound-blog.co.uk Andy @ FirstFound

    A great campaign. I hope we'll see more usage of Social Media as a hub for peaceful protest, although I'm afraid that this may be the exception as opposed to the rule.

    It does't take long to find Facebook groups and independent forums espousing far right or fundamentalist ideologies, so I think they could remain a danger.

  • http://blog.thoughtpick.com M.Bamieh

    Its great how social media is helping civil society movements all around the world to be visible

blog comments powered by Disqus

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.