Welcome to the third episode of our series of articles on Thoughtpick: Apps Using SM Brilliantly.
Just as in the previous two (1 & 2), we will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Bejeweled Blitz is one of PopCap’s variety of online games. PopCap is the leading multi-platform provider of “casual games” – fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106.
On Facebook’s Fanpage, Bejeweled Blitz has +2,488,338 fans! The application itself has +9,866,542 monthly active users!
What They Did:
The developers of this addictive game went out of their way to make sure that the social element is present, effective and even “seductive” by applying these two brilliant social media strategies:
They give you the option to compete against friends for bragging rights so you are inclined to invite your friends to a challenge…
And they also allow you to cooperate with friends for the chance to win prizes through offering you to invite friends to be on a team with you in a tournament…
Two very tactful and clever strategies that are guaranteed to motivate players to invite their friends to the game and share their scores with them as well!
To wrap up: What do you think of Bejeweled Blitz? Do you like how its developers are utilizing social media? What could they be missing?
Looking forward to your comments below…