By now, I guess you can easily tell that one of the Facebook applications that I am addicted to is definitely Cafe World! However, other than this great admiration and this strong addiction, there are tangible factors that make this application one of the best examples for utilizing social media, with a staggering number of 11,719,391 fans and counting!
This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
What They Did:
Cafe World could have been just an ordinary cooking game with “no strings attached” to your online community but the developers knew better!
Apart from the fact that you have the option of sharing your progress in levels, the platters you can offer and the free gifts you get, Cafe World developers took this step a little bit further by making it hard, and at times impossible, for players to accomplish certain progress without the help of a friend!
Here are some examples…
Obtaining a new mystery spice:
Building your Super Stove:
Gathering More Cafe Points:
Those, and many others (which I won’t share not to spoil the fun for you), make this application a brilliant example of utilizing social media!
To wrap up: What do you think of Cafe World? Do you like how they are utilizing social media? What could they be missing?
Looking forward to your comments below…