This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
“Causes” strives to empower people from all walks of life to have a positive impact on the world in which they live. The application allows Facebook users to organize into communities of action focused upon specific issues or non-profit organizations. It falls under the “education” category and has more than 25 million users as of May 3rd, 2010.
What They Did:
People all around the world support, or are part of, one cause or another. However, this is usually done through smaller groups who find common grounds and agree to come together and work towards bringing about change.
The Causes application took that need to be affiliated to a cause or another and took it to a higher level – moving from individual, community and society to a more global approach.
By giving you the opportunity to:
- Spread awareness about a cause,
- Give karma for people who join a cause,
- Recruit friends…
Causes encourages you and your friends to be social in your experience.
The application also allows you to see who is most active on a certain cause and the top causes and the hall of fame; motivating you to be more active yourself and compete with your friends and their causes!
To wrap up: What do you think of the Causes application? Have you used it? Do you think it can be made more viral?
Looking forward to your comments below…