Social Media Campaign Stat Box
: International Campaign Against Honor Crimes
: Cause Rallying
: Human Right Activists, NGOs, Governments and Local Authorities
According to Human Rights Watch (HRW), Honor Crimes “are acts of violence, usually murder, committed by male family members against female family members who are perceived to have brought dishonor upon the family“.
Furthermore, according to UN, over 5000 women and girls are killed every year by family members in so-called ‘Honor Killings’ …
Idea & Objectives:
International Campaign Against Honor Crimes is a campaign aiming to help lead the world in putting an end to the inhumanity of honor crimes. It was created to raise awareness world-widely about conditions of women and girls in all parts of our world.
The campaign is dedicated to bring more attention and to raise awareness about conditions of women and girls in all parts of our world to this act, which is about to spread in our planet.
Only 715 fans on the Facebook Fanpage as opposed to 4,560 members on the related group. However, many fans, from all around the world, show their support towards this cause. Through the discussions they have, you can feel sincere sympathy and even anger towards these “honor-crimes”.
My Opinion & Lessons Learned:
Although I could not find a supporting blog, Twitter account, Flickr page or Youtube channel specialized for this campaign, I still think it has hope to grew and achieve its goals!
Given that honor killings are a taboo to many people, I am actually impressed in the number of people who are engaging in conversations about this violent, brutal and in-humane act!
So, what is this campaign missing?
- More presence around the social media realm in order to attract attention and indirectly pressure for action.
- Effective use of imagery and videos since, in campaigns such as this one, these could help move your audience on a different deeper emotional level.
- More sharing of campaign related facts, figures and case studies from all over the world – the more universal the cause, the larger the number of people who will join and raise their voice in support!
Finally, I would like to ask you a few questions: Have you ever heard of honor crimes before? What is your take on them? Do you think this can actually make a difference? What elements do you think it is missing?
Looking forward to your feedback below…