“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

Social Media Campaign Stat Box

: Let's Move

: Cause Rallying

: http://letsmove.gov, http://letsmove.gov/blog/index_1.html

: Facebook, Youtube

: Everyone (such as parents, teachers, doctors, grocers and businesspeople)

: Emotional, awareness & health concerns

: February, 2010

: Ongoing

Campaign Logo

Campaign Logo

According to government data, obesity in the United States now carries the hefty price tag of $147 billion per year in direct medical costs, just over 9 percent of all medical spending.

In fact, people who are obese spend almost $1,500 more each year on health care — about 41 percent more than an average-weight person. “Beyond those costs are the disability and early deaths caused by obesity“, says Dr. Thomas R. Frieden, director of the U.S. Centers for Disease Control and Prevention.

Therefore, First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called “Let’s Move.”

Idea & Objectives:

For the first time in American history, children’s life expectancy may be shorter than their parents’. This called for fast and effective actions to be made!

“Let’s Move” aims to do for healthy eating and exercise what the government’s anti-smoking campaign did in the 1960s: change how people think about their health.

irst Lady Michelle Obama hula hoops with children during the Healthy Kids Fair on the South Lawn of the White House

First Lady Michelle Obama hula hoops with children during the Healthy Kids Fair on the South Lawn of the White House

The campaign’s mission is simple and straight forward – spreading the people’s voice: “It’s our move. Our kids need to eat healthier food. They need to be more active. We all…parents, teachers, doctors, grocers and businesspeople…need to join together. We can’t let this generation grow up more likely to get diabetes, cancer or heart disease. Let’s move on this crisis”!

Buzz Generated:


14,777 fans and interesting information shares and discussions.

Sample wall posts & fan reactions

Sample wall posts & fan reactions


12,669 channel views along with comments as well as public service announcements such as this one – Drew Brees: Moving Everyday

Lessons Learned:

The fact that the First Lady, Michelle Obama, has initiated this campaign might be considered a good enough reason for many to support it. However, that same reason might cause opposition as well.

Therefore, it seems that regardless of the “political intervention”, people are supporting the main cause of this campaign to ensure a better quality of life for the younger generations.

What else can we learn from this campaign?

  1. The name of the campaign could have a great impact on its success! In this case, “Let’s Move” to end obesity is a perfect fit; it is relevant, simple and easy to remember.
  2. Focusing on the bigger picture and a universal cause has the power to bring people together in supporting a campaign’s goals and objectives.
  3. Just as it applied in the Safe Cosmetics campaign, actively sharing figures, stories and statistics gives credibility to your campaign’s message and allows people to fully understand it; leading them to want to be more involved.

Finally, what do you think of the campaign? Do you think it can actually make a difference? Would you consider supporting it or being a part of it?

Looking forward to hearing your comments down below…

: 3/5
: 3/5
: 3/5
: No
: 2/5

Comments and Reactions

5 responses to ““Let’s Move” Fighting Child Obesity — Learn Social Media By Example”

  1. Amer Kawar says:

    I think it's a good cause, but it wasn't successful because people already knew that obesity shortens their kid's lives but were doing nothing before the campaign and are still doing nothing after it.

    First thought that popped to my mind is: If the money spent on the campaign was spent to distribute footballs or frisbees on those children, it might have actually got them to 'move'.

    My 2 cents :)

  2. M.Bamieh says:

    This just looks too much like a 90's PSA just for the web and with better graphics … i just don't think that kids can relate to it at all

  3. ayurvedagroup says:

    As we continue to grapple with Obesity, a question that is not getting too much attention is the role Alternative systems of medicine like Ayurveda can play in controlling / curingObesity. A system based on Nature can not be all that bad :-)

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