According to government data, obesity in the United States now carries the hefty price tag of $147 billion per year in direct medical costs, just over 9 percent of all medical spending.
In fact, people who are obese spend almost $1,500 more each year on health care — about 41 percent more than an average-weight person. “Beyond those costs are the disability and early deaths caused by obesity“, says Dr. Thomas R. Frieden, director of the U.S. Centers for Disease Control and Prevention.
Therefore, First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called “Let’s Move.”
Idea & Objectives:
For the first time in American history, children’s life expectancy may be shorter than their parents’. This called for fast and effective actions to be made!
“Let’s Move” aims to do for healthy eating and exercise what the government’s anti-smoking campaign did in the 1960s: change how people think about their health.
The campaign’s mission is simple and straight forward – spreading the people’s voice: “It’s our move. Our kids need to eat healthier food. They need to be more active. We all…parents, teachers, doctors, grocers and businesspeople…need to join together. We can’t let this generation grow up more likely to get diabetes, cancer or heart disease. Let’s move on this crisis”!
14,777 fans and interesting information shares and discussions.
The fact that the First Lady, Michelle Obama, has initiated this campaign might be considered a good enough reason for many to support it. However, that same reason might cause opposition as well.
Therefore, it seems that regardless of the “political intervention”, people are supporting the main cause of this campaign to ensure a better quality of life for the younger generations.
What else can we learn from this campaign?
- The name of the campaign could have a great impact on its success! In this case, “Let’s Move” to end obesity is a perfect fit; it is relevant, simple and easy to remember.
- Focusing on the bigger picture and a universal cause has the power to bring people together in supporting a campaign’s goals and objectives.
- Just as it applied in the Safe Cosmetics campaign, actively sharing figures, stories and statistics gives credibility to your campaign’s message and allows people to fully understand it; leading them to want to be more involved.
Finally, what do you think of the campaign? Do you think it can actually make a difference? Would you consider supporting it or being a part of it?
Looking forward to hearing your comments down below…