“Milk is naturally nutrient rich like no other beverage – it’s nature’s wellness drink“! Therefore, making sure that milk is always on the table is an easy way to help build a strong family.
Idea & Objectives:
Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.