Milk Mustache Campaign — Learn Social Media By Example

Some Milk Mustache Celebrities

Some Milk Mustache Celebrities

Milk is naturally nutrient rich like no other beverage – it’s nature’s wellness drink“! Therefore, making sure that milk is always on the table is an easy way to help build a strong family.

Idea & Objectives:

Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.

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Facebook “Causes” — Apps Using Social Media Brilliantly!

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

The Application:

“Causes” strives to empower people from all walks of life to have a positive impact on the world in which they live. The application allows Facebook users to organize into communities of action focused upon specific issues or non-profit organizations. It falls under the “education” category and has more than 25 million users as of May 3rd, 2010.

Application Metrics
Application Metrics

Power of Annonymous: Wikileaks

One of the Pillars for the success of the internet has been the anonymity of interactions. The ability to take on a secret identity and go forth saying things and doing deeds that won’t be tied to your real life identity was the stuff of comics but with the internet every could be a superhero. While this sense of anonymity is being consistently chipped at by companies like Facebook and Google but it still exist on the web. Anonymity is still prominent on the web, and there is no better example of that than the site Wikileaks.com.

Iron Man 2 Campaign — Learn Social Media By Example

As far as Hollywood and movie studios are concerned their Christmas season is in summer, that’s the time they await patiently to release their biggest blockbusters and wait for the profits to come pouring in. We are just about to come to the beginning of the blockbuster season and the release of the first mega movie of this summer season is only a few days away.

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Quirky News of the Web — April 2010

Quirky News of the Web — April 2010

Twitter the Butt Saviour

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago. Therefore, the Quirky News of the Web section will...

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Campaign Review: Audi’s “The Tony Stark Challenge”

Campaign Review: Audi’s “The Tony Stark Challenge”

Amazing Flash interface for Audi's Iron Man campaign

When I first got an email from M80 about the latest Audi-Iron Man 2 Innovation campaign, I was excited to write a quite positive review. The phrases “better living through technology” and "the Tony Stark lifestyle" got the geek in me worked up. Digging more into the site and the campaign itself, I got less and less excited about...

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Best “Server Down” Message Ever. Kudos to Grooveshark!

Best “Server Down” Message Ever. Kudos to Grooveshark!

Grooveshark's Pickles panda bear

I got their server-down message while visiting Grooveshark.com. But, it's not your regular "server is down" message, thus this post! Read and laugh.

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“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

irst Lady Michelle Obama hula hoops with children during the Healthy Kids Fair on the South Lawn of the White House

First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called "Let's Move" to help reduce children obesity. Read more to find out more on how, stats and lessons learned.

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Cafe World — Apps Using Social Media Brilliantly!

Cafe World — Apps Using Social Media Brilliantly!

Hiring Help!

Cafe World developers took online sharing a little bit further by making it hard, and at times impossible, for players to accomplish certain progress without the help of a friend!

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