Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

HOW TO: 10 Tips to Save Your Relationships Online

Nothing is pure evil, and I am a firm believer of this.

Although social media can definitely cause you to lose your job, become a victim of revenge and can even be the reason why you lose friends, I see that in return, social media can gear you up to help in a cause or even save a relationship!

So, allow me to share with you the top 10 tips I could think of in which social media use can help you save your relationship, regardless of its nature and its duration.

1. A whole new world

Social media has the power to open you up to a world full of possibilities and adventures! If routine is suffocating your relationship and you need to spice it up, you can always find cheaper and more convenient places to go and things to see, just a few clicks away with social media!

A whole new world by =madmoiselleclau

A whole new world by =madmoiselleclau

2. Meet me half way

If you’re in a relationship, you must be aware of your partners’ likes, dislikes, habits, traits and so on. If not, this is something which social media can indeed help you learn and capitalize on in order to better utilize positives and try to deal with what you see as negatives!

What Can HTML5 Do for You?

HTML 5 is the next generation of base platform of the web, while it’s still in draft that didn’t stop a large number of developers and companies to start showcasing some of what the platform offers.

Apple is one of those companies that is very excited about HTML5 and is pushing heavily for wider adoption for the technology. They have produced a showcase of some of the techniques that people should be looking forward to using in HTML5. The reason why Apple likes HTML5 is because it helps cure some of its flash phobias by providing native support for graphics within the HTML framework.

Not For Sale Campaign — Learn Social Media By Example

The Not For Sale Campaign has a mission: to bring enough awareness about human trafficking to end modern day slavery in our lifetime. Read more to learn how they utilized social media to promote and spread this mission.

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5 Reasons Why Parents HATE Facebook & Ways to Limit the Damage!

5 Reasons Why Parents HATE Facebook & Ways to Limit the Damage!

Facebook, Facebook, Facebook… The infamous social media channel that almost everyone around the world have heard of! Have you ever wondered how parents might think of it? I have, therefore, I prepared a list of 5 reasons why parents can hate Facebook especially when it comes to their kids using it, followed up by some […]

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Why Smirnoff Doesn’t Get Social Media?

Why Smirnoff Doesn’t Get Social Media?

3OH!3 Got Iced On Stage

A while back we wrote about a phenomena that took bros by storm across the United States. The viral game has garnered media attention for the brand and also helped move cases of the beverage. The girly beverage of the alcopop kind would have never found an audience amongst the bro crowd, but it did just because of this game. But...

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Starbucks’ Reusable Tumbler — Learn Social Media by Example

Starbucks’ Reusable Tumbler — Learn Social Media by Example

Starbucks is giving customers around the world a bold incentive to swap the paper cup for a more eco-friendly option. This effort is just one of the ways Starbucks is collaborating with customers to reduce environmental impacts. Read more to see how Starbucks is able to use social media to its advantage.

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Openbook is Out to Get YOU!

Openbook is Out to Get YOU!

When we sign up to a social media platform, such as Facebook, we – so naively – think that the information we will share will be with the people we choose. However, little by little, and while our addiction is growing bigger and bigger, we find out that things are not what we thought they […]

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5 things that really shouldn’t be on Facebook!

5 things that really shouldn’t be on Facebook!

Openbook: Want to prank call someone?

Using a combination of Openbook, a website that lets you search Facebook’s status updates, and the consultation of the nosy people of the neighborhood, we came up with the 5 things that should not be publicly shared on Facebook.

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Facebook could face Pakistani Death Penalty over “Draw Mohammed Day”

Facebook could face Pakistani Death Penalty over “Draw Mohammed Day”

Everybody Draw Mohammed Day Invitation

Is Facebook’s founder and co-founders in REAL trouble this time? News is buzzing about death penalty due to the fact that Facebook has allowed the setting up of a Facebook group which is viewed as “blasphemous” according to Islamic beliefs. “It is reported that petitioner Muhammad Azhar Sidiqque is waiting...

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