One of the most powerful, yet overlooked, characteristics of success is positive attitude; which remains to be under-utilized. Moreover, and with the rough times this generation is facing, it is very important to familiarize students about the importance of thinking positively in order to ensure they have more chances to achieve their goals and dreams.
Idea & Objectives:
Be Positive Campaign’s mission is to encourage young students to stay in school and to think more positive about the situations that are going on in there lives, to do positive things while achieving their goals and their dreams towards success. The campaign does not only aim to reach out to students in middle schools, high schools, and colleges, but to anyone out their with a vision.
In addition to conversations about motivation, success and reaching goals, the campaign also aims to be involved in charity & community events at schools and be apart of anything that upholds a positive image in the community.
Although the campaign’s idea is interesting and definitely has potential for growth, so far only 4,266 Facebook users have “liked” it. Those users do enjoy the casual comments on the wall posts but it sadly ends there.
The blog is also almost inactive although it contains a collection of fun videos and ideas.
However, offline, I think the campaign is actually achieving something. Take a look at these photos which were taken when Be Positive Campaign spoke in Fessenden School in Boston, MA.
The way I see the low buzz generated from this campaign is actually positive, since they have been using social media for a short period now. Also, the fact that they are trying to convince students to “be positive” is a tough cookie by itself!
What can we learn from this?
- Even if the campaign’s title is seductive, more elements need to be added and mostly importantly having room and reasons for continuous interaction.
- Since the campaign targets students, more focus should be placed on making it fun, exciting and appealing.
- Campaigns such as this one would highly benefit from contests and sweepstakes that attract more and more students and lure them into wanting to know more and be involved.
To wrap up, I’d like to ask you the following:
What do you think of the campaign? Do you think it can actually make a difference? Would you consider supporting it or being a part of it?