Campaign for Liberty — Learn Social Media By Example

Campaign for Liberty

The Campaign for Liberty’s mission is to promote and defend the great American principles of individual liberty, constitutional government, sound money, free markets, and a noninterventionist foreign policy, by means of educational and political activity.

It is worth mentioning here that the Campaign for Liberty is the name of the actual organization carrying out this mission for liberty. This is quite interesting to me since it is the second organization’s name I come across which defines itself as a campaign. What I can deduce from this is that people are more likely to “follow” or “support” a certain organization or cause if its name entailed “campaign”, which shows virality, unity and a real goal.

Buzz Generated:

Talks on the campaign's Facebook Fanpage

Alexa Stats- Campaign for Liberty Website

Lessons Learned:

I may or may not agree with the organization’s mission or its campaign goals, however, the truth of the matter is that: politics sells!

Therefore, if you have a cause you need to promote through social media, and based on this campaign and other cause-related campaigns I’ve written before, here are the lessons to learn:

• Your campaign’s name has value – and your organization’s name too! If you have a cause-related organization it helps if you add “campaign” to it, it makes it feel more viral.
• Political campaigns in specific, and cause-related campaigns in general, usually attract the target audience and are able to get support and even donations more than any other campaigns.
• Adding a store to your campaign helps generate income to support your campaign goals and objectives.
• Combining online presence and offline events is a great mix for success when your campaign objectives and audience are well defined.