Nike Football on Facebook — Using Social Media Brilliantly

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

The idea

Sometimes users need the extra encouragement to press that “like” button on Facebook, sometimes they need that extra push and that’s exactly what Nike did on their Nike Football’s Facebook Fanpage.

Basically, they offered exclusive content to their fans who click the “like” button, and encouraged and reminded those fans who didn’t press the button to do so.

How they did it?

Just Do It!

Nike are currently running their latest marketing campaign, “write the future” which highlights stars such as Drogba, Rooney, Ronaldo and others and displays the consequences for them making or breaking those critical moments on the game. Whether it’s saving your team from an eminent goal or missing that sure-goal pass.

Everyone’s Doing it! [video]

Creativity is hard to find these days; hundreds of lame and generic advertisements can be a proof of that!

Advertising and PR agencies are constantly looking for the “right” ad concept to present their clients with. They jump up and down, roll over, turn upside down and sometimes even climb on trees in order to create an advertisement which is able to “speak” to the audience, grab their attention, and most importantly get them interested enough to want to own that product or service!

Many advertisers fail to do so, however, some do succeed and they do it with flying colors: Call of Duty – World of Warcraft 2 on Xbox is a perfect example of that!

The ad title is: “Everyone’s doing it!” and there are 2 versions of this ad with more or else the same idea, edge, wits and ability to REALLY capture your attention. Together, the 2 videos below have more than 142,000 views on Youtube!

Enjoy…

What’s Next For Social Media? — Future of the Web

When social networking started to go mainstream it seemed like it will go down the same path that search engine went after their juvenile phase. It seemed that Facebook will be the new Google of social networking and it will define what social media is and which direction it will head in. But the market of social networking sites proved to be far more liberal. We had many niche sites and even competitors for Facebook in the form of Twitter, LinkedIn and the many other services that co-exist with Facebook and shape what social networking is today.

Campaign for Liberty — Learn Social Media By Example

The Campaign for Liberty’s mission is to promote and defend the great American principles of individual liberty, constitutional government, sound money, free markets, and a noninterventionist foreign policy, by means of educational and political activity. 47,245 active and engaging people “Like” this on the campaign’s Facebook Fanpage, with comments reaching 125 per wall post…

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4 Awesome Web-based Twitter Clients

4 Awesome Web-based Twitter Clients

The traditionalist Client

There are a great number of ways a person can tweet nowadays, whether its from the original website, through your iPhone or your desktop app, the competition is fierce. From that competition comes innovation, and Twitter has its own fair share of innovative clients that are available on the web. Each clients has a its own niche...

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Be Positive Campaign — Learn Social Media By Example

Be Positive Campaign — Learn Social Media By Example

Love, Peace, Positivity

Be Positive Campaign's mission is to encourage young students to stay in school and to think more positive about the situations that are going on in there lives, to do positive things while achieving their goals and their dreams towards success.

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Sorority Life Facebook Game — Apps Using Social Media Brilliantly!

Sorority Life Facebook Game — Apps Using Social Media Brilliantly!

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Read entire post »
Add your comment

12 World Cup Tweeps You #MustFollow

12 World Cup Tweeps You #MustFollow

Twitter's World Cup 2010 Africa Design

Twitter is certainly jumping on the World Cup bandwagon, they even added a new theme to celebrate the occasion. You can add it by going to Settings > Design, and choosing the “South Africa 2010″ theme. But Twitter will certainly be an important source of updates for the world cup to the extent that some teams like Spanish and...

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The Coolest World Cup Apps on Facebook

The Coolest World Cup Apps on Facebook

Support your team

The world cup is certainly an unparalleled event in the world of sports, or the entire world for that matter. FIFA expects that 30 billion viewers will be watching the World Cup this year, that's about 5 times more than the entire world population and certainly dwarfs the ratings of the of the Super Bowl. This is also the first...

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Facebook Helps You Find Your Kidnapped Kids!

Facebook Helps You Find Your Kidnapped Kids!

Facebook Almighty!

Did you know that it is said that Facebook has the power to help you find your kidnapped family members? Here's how the story goes...

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