DI’s Ad for Print Advertising — Learn Social Media By Example

Dagens Industri, a Swedish financial newspaper, had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market.

Idea & Objectives:

Dagens Industri

Dagens Industri Swedish Newspaper

Their first idea for a solution was to build a Zoo just outside Stockholm, the capital of Sweden, and invite the company’s clients and employees. Following that, they would use Facebook, Twitter, YouTube, Bambuser, MySpace and flash mobs, with product placement to match.

To back the campaign offline, they would produce and distribute stickers, soft zebra toys and cryptic messages all around town.

However, they end up sticking to print advertising since it is “much simpler and easier“. This is the entire idea behind the Youtube video!

The message is: social media is not always the right solution.

At the end of the day, Dagens Industri is a news paper and they’re advertising… print advertising.

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5 Simple Ways to Protect Your Privacy On Facebook



Now those privacy zealots are always bashing Facebook and its users for not valuing their privacy, and calling on everyone on the web to go back to their cocoon and place a big firewall seal on their information and lives.

But let us face it, the majority of people on the internet like their Facebook and social media and like using it. Those privacy pundits are just political motivated scare mongers. Those guys are up there on wing-nut scale with Teabaggers, Truthers, Birthers and Sarah Palin but there must be some bipartisan middle ground between the privacy zealots and Zuckman‘s total agnosticism to privacy.

That’s where this post comes in, these are 5 simple ways that you can use to ensure your privacy.

1. Reclaim Your Nickname

In the early days of the internet, everyone adopted a nickname when they signed up to an email and they were unique. No one else can claim that email and it was their own; their internet identity. Now people are all about using their birth name, and when you look for “Tom Ford” on Facebook you find hundreds of them and then you have to sift through them to find your “Tom Ford”.

Having a nickname allowed people to use it as a pass-code allowing only those whom they like to have access to their profile, you can reclaim that by using a nickname rather than a real name. This will help deter nosy outsiders and strangers from stumbling on your profile and hopefully family members as well.

What is Twitter: News Media or Social Network?

The study’s main goal is analyzing the topological characteristics of Twitter and its power as a new medium of information sharing.
In order to deduce accurate results, the researchers heading this study crawled 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics and 106 million tweets.

Top 10 Ridiculous yet Freakishly Popular Facebook Pages! [Episode 2]

Once again, to spice up your day, and allow you to be an eye witness for the naivety of some people out there, I present you with the Top 10 Ridiculous yet Alarmingly Popular Facebook Fanpages!

Give a Damn Campaign — Learn Social Media By Example

Give a Damn Campaign — Learn Social Media By Example

Active fans on the campaign's fanpage

The only way we can truly achieve equality for all is if we all get informed and get involved. In other words, the only way to make a change is to give a damn - and that is how this campaign came to play.

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Bros Icing Bros — Learn Social Media by Example

Bros Icing Bros — Learn Social Media by Example

The topic is gaining popularity

There is a new drinking game that is taking college campuses across the states by storm, it originated in the bro houses of the colleges of South Carolina. Bros are infamous for collar-up polo shirts, live strong bracelets, slippers and spending way too much time drinking and playing video games. In the culture of the frat house...

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Quirky News of the Web — May 2010

Quirky News of the Web — May 2010

The French discover the fun of binge drinking. United by a tweet. Facebookers piss off Pakistan and Bangladesh. You can’t silence the Bieber. And Peaking at the past. Just some of the interesting headlines of May 2010. Enjoy!

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