This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Today’s brilliant app is Sorority Life developed by Playdom. Playdom is “committed to bringing people everywhere together through the world’s best social games. Playdom is a top game developer on Facebook and MySpace, and to date, more than 130 million Playdom games have been installed across multiple, leading platforms”.
There are currently around 1,865,034 fans on this application’s Facebook Fanpage as well as 3,507,361 monthly active users!
What They Did:
If the application’s users and name are not enough to get you thinking: big time SOCIAL, then here are some of the ways I can show you just how social this application is:
- Attack, slap or ban other players: makes it essential for users to be involved in order to retaliate!
- Grow your sorority: inclines you to invite more friends in order to level up!
- The socialize feature: encouraging you to add more friends and socialize with them to gain popularity.
Try it out and let us know what more do you think adds to the social face of this application :)
To wrap up: What do you think of Sorority Life? Do you like how they are utilizing social media? What could they be missing?