Emerson Salon’s New Business Model — Learn Social Media By Example

Social Media Campaign Stat Box

: Emerson Salon's New Business Model

: Products and services

: http://emersonsalon.com/

: Facebook, Twitter

: All Americans

: Emotional

: Ongoing

Emerson Salon - Seattle

If you think social media campaigns are limited to the big players in the consumer market, you are mistaken. And if you believe that a social media campaign needs to be huge in order to succeed, you definitely need to reevaluate your beliefs!

If you’re active on Facebook and Twitter, there is a fair chance that you might have heard of Emerson Salon; the social savvy salon that has enjoyed great success through channels like Facebook, Twitter and their blog.

Idea & Objectives:

Emerson Salon understands the value of social media, even when it comes to such a personal service such as hair grooming! They decided to use the power of social media to their advantage in order to attract customers to their salon and inform them about their latest offers, products, hairstyles, stylists and events within a campaign style framework!

These are some of the messages they have posted on their Twitter accounts for their followers to read, learn and share:

  • Friday before Pride! Come in to Emerson to get your rainbow mohawks, purple bobs, or fantastic new cuts for the weekend!
  • Beautiful morning! The sun is out. The iPhone4 is out. Perfect day for a haircut at Emerson Salon!
  • John has been rocking the cuts and colors at Emerson for 2 months now, check out his bio here: http://bit.ly/bwHUES

Buzz Generated:

Within a short period of time, Emerson was able to gather 12,420 followers on their Twitter account and become listed in 172 lists.

Twitter Chats

As for their Facebook page, they already have around 1,422 people liking them and actively engaging in conversations about the salon’s great reputation, events, staff and so on.

People's reactions about the salon's party

Opinion & Lessons Learned:

I have a thing for simplicity: I just love it! Also, I very much support smaller businesses seeking to grow through unique and simple methods. Therefore, I really liked this campaign!

As for the lessons we could learn from this salon’s campaign, they are as follows:

  • In the service business, and especially when using social media for promotion, your employees can play a great role in attracting and retaining customers. Try, as much as possible, to keep them satisfied.
  • Knowing which social media channels to use is very important. With the case of services, the more personal the channels the better because you need to promote your service and the environment your customers should expect when they visit your store, salon and so on.
  • Never underestimate the power of small businesses; they are a product of so many failing businesses, they have learned from others’ mistakes!

Finally, what do you think of this salon’s campaign? Would you join their community or consider a haircut there? If not, why so?

Looking forward to your comments down below…

: 3/5
: 4/5
: 3/5
: Yes
: 4/5

Comments and Reactions

  • http://evologynow.wordpress.com/ Evology Now

    I just heard about this place actually! Its amazing that they've been so successful with their social media campaign. I've always imagined salons as having a small very specific following but Emerson actually seems like a really engaged part of its community.

  • http://blog.thoughtpick.com Amer Kawar

    It's the personal touch! I just clicked on a few of the links in their Twitter stream and it's photos of people getting their hair done at Emerson.

    Nice campaign review, Beirut!

  • http://blog.thoughtpick.com M.Bamieh

    Actually it goes a long way to prove how vital social media campaigning is for a small business

  • http://blog.thoughtpick.com/2010/07/liberty-bay-books-learn-social-media-by-example.html Liberty Bay Books — Learn Social Media By Example

    [...] as Emerson’s Salon was able to use social media, in its simplest form to give itself a competitive advantage, Liberty [...]

  • http://www.aktifgrup.com.tr ofis temizliği

    thanks for the post, i like it and i add my bookmark, thank you very much

  • http://openingasalon.net Pam, Starting a Salon Business

    I think it’s a great way to reach out to the customers. Some businesses may say that social media campaigns do not work for them but I think it’s the patience and determination to be able see results that matter. No matter what strategies you apply as an entrepreneur, the passion to make the business grow, and establishing that good relationship with your customers is what really matters.

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