Welcome to the fifth episode of our series of articles on Thoughtpick: Apps Using SM Brilliantly.
Just as in the previous episodes (1, 2, 3 & 4), we will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Marketplace on Facebook is a part of the Oodle Network.
Powering classifieds for over 200 local and national sites, Oodle.com is a fast growing classifieds network. The Oodle network includes newspapers, broadcast television sites, yellow pages, community sites, and national portals. When a user posts a classified ad through Oodle, their listings appear on hundreds of leading media and publishing sites.
Here’s a few features of Oodle’s Marketplace:
- It is a way for Facebook users to buy and sell through online classifieds.
- It offers a platform for advertisers to promote their local listings.
- It is helps publishers to power or enhance their classifieds.
Oodle’s Marketplace has a growing number of 76,000,000++ fans on Facebook!
How They Did It:
Apart from the fact that this application is demanded in its nature and its great ability to attract millions of people from all over the world, developing Marketplace for Facebook is just brilliant!
Not only is placing your ad easy and simple, the process of buying and selling can be understood by anyone! But that’s not all! The viral elements here, which actually make this application very social are as follows:
One: You can easily share your listings with your circle of friends:
Two: You can easily share your listings on your wall, send them as a message and request others to pass them around:
Three: You trust your friends-friends more than you trust total strangers, and that’s Marketplace’s default recommendations.
Four: You can easily track your listings through comments and/or questions e-mailed to you via interested buyers/sellers.
To wrap up: What do you think of Marketplace on Facebook? Do you like how its developers are utilizing social media? And would you consider becoming a fan of this application?
Looking forward to your comments below…