Some smaller businesses play it by the ear; their marketing methodologies are moment-based without deep thought to the outcomes. Others keep an eye out for change and take it into consideration when planning their marketing efforts. Liberty Bay Books in a great example of that.
Just do a quick search on Google by typing “Liberty Bay“, and before you know it, you have the complete name of this book store in addition to its map, website and social media presence! At least I just did…
Idea & Objectives:
Liberty Bay Books is an independent bookstore located in Downtown Poulsbo – an Indie bound supported community.
Their main mission could be summarized as follows: