Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Today’s application is: wooga’s Brain Buddies on Facebook.
wooga creates casual games for social networks like Facebook. wooga was founded in January 2009 and is based in Berlin, Germany with a clear and simple mission: It’s more fun to play games with your friends than alone or with strangers.
wooga’s first game is Brain Buddies and it was released in July 2009. In late October, less than 4 months after launching, the game had over 6 million monthly users. Since launch, the game has been played by over 10 million Facebook users who in total have played the game more than 100 million times which equals more than 500 million minutes of game time.
What Did They Do?
Detect your brain’s weight. Are you smarter than your friends?
Brain Buddies offers its users a playful way to determine their brain weight. The game focuses on a contest among friends to find the one with the heaviest brain. A large set of mini games as well as entertaining graphics make the game fun to play for a long time!
In 3 simple screen shots, I will show you how Brain Buddies captures the essence of viral and social attraction:
- Brain Buddies gives you the option to see who is higher than you in brain weight and in which games in order to motivate you to play more and beat them!
- Tease your opponent with your success or promise revenge through a simple share button.
- Compare your score with all of your friends and check out your trophies as well.
To wrap up: What do you think of Brain Buddies? Have you played it? Do you like how wooga is utilizing social media? What could they be missing?
Looking forward to your feedback down below…