Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Today’s application is : Zynga’s Treasure Island on Facebook.
Another great application by Zynga! Easy, simple, interesting and viral! The graphics are very colorful and the music is perfect for setting the mood.
In Treasure Isle, you dig for rare and valuable treasure with your friends. You can also earn money, explore strange places, and decorate your very own island as you explore the world of Treasure Isle.
As for the stats, Treasure Island currently has a rising number of more than 18,000,000 monthly active users, 6,750,000+ fans and about 50,000 reviews!
What They Did:
As with other Zynga applications, Treasure Island holds the key to success which is, in simple terms, the social element it embraces so cunningly! Not only is the application fun and user-friendly, it also motivates team work, sharing and inviting friends.
Here are just a few examples that made this application as viral and social as it is:
- The option to ask friends for help through shares and requests…
- The option to add neighbors to expand your community and earn more gems:
- In addition to the option to send free gifts and sharing your achievements with your friends!
To wrap up: What do you think of Treasure Island? Do you like how Zynga is utilizing social media? What could they be missing?
Looking forward to your feedback down below…