Treasure Isle — Applications Using Social Media Brilliantly

Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is : Zynga’s Treasure Island on Facebook.

The Application:

Another great application by Zynga! Easy, simple, interesting and viral! The graphics are very colorful and the music is perfect for setting the mood.

Treasure Isle Application

In Treasure Isle, you dig for rare and valuable treasure with your friends. You can also earn money, explore strange places, and decorate your very own island as you explore the world of Treasure Isle.

As for the stats, Treasure Island currently has a rising number of more than 18,000,000 monthly active users, 6,750,000+ fans and about 50,000 reviews!

What They Did:

As with other Zynga applications, Treasure Island holds the key to success which is, in simple terms, the social element it embraces so cunningly! Not only is the application fun and user-friendly, it also motivates team work, sharing and inviting friends.

Here are just a few examples that made this application as viral and social as it is:

  • The option to ask friends for help through shares and requests

Treasure Island Shares & Requests

  • The option to add neighbors to expand your community and earn more gems:

Adding Friends & Earning Gems

  • In addition to the option to send free gifts and sharing your achievements with your friends!

Sharing Your Achievements

To wrap up: What do you think of Treasure Island? Do you like how Zynga is utilizing social media? What could they be missing?

Looking forward to your feedback down below…

Comments and Reactions

  • M.Bamieh

    Zynga has mastered the formula for successful social games! and this is certainly a very addictive addition to their portfolio

blog comments powered by Disqus

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.