EA SPORTS FIFA Superstars — Apps Using Social Media Brilliantly

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – investigates examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

The Application:

Playfish is one of the world’s largest and fastest growing social games companies. The company combines creativity, innovation and originality to create games for friends to play together over social platforms such as Facebook. Playfish’s mission is to change the way people play games by providing more social and connected experiences.

Playfish’s EA Sports FIFA Superstars allows you to build your dream team by signing the world’s best football players to your club. Furthermore, it allows you to upkeep your training and customize your formation to work your way to the top.

In terms of statistics, it’s a hugely popular game and currently has an increasing number of 4,800,000+ monthly active users, just take a look at its fanpage!

A sneak preview into the app

FIFA Superstar

What They Did:

EA Sports FIFA Superstars was developed in a way to attract football fans to play by themselves and share their scores and achievements. More importantly, they also focused on the social media side of the equation by allowing, and even
encouraging, their users to challenge friends:

One, this application asks you to challenge your friends to 1v1 matches and brag about your victory!

A snapshot from an active FIFA user's profile

Two, the more friends you invite, the more free credits you get!

Incentives

Try it out and let us know what more do you think adds to the social face of this application :)

To wrap up: What do you think of EA Sports FIFA Superstars application? Do you like how they are utilizing social media? What could they be missing?

Looking forward to your comments down below.

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