HTML5 + Google Street View = Music Video 2.0

The indie rock band from Toronto is no stranger to innovative and interesting music videos, their “Neon Bible” web music video was thoroughly amusing but its innovation is dwarfed by their latest release “We Used To Wait”.

The Arcade Fire

In this video, The Arcade Fire and Director Chris Milk create a holistically personalized music video  experience and they utilized HTML 5 technology to deliver it. The video starts by asking you to input your childhood home address after which it will pull images from Google Earth, and Google Street view and age them in order to incorporate them into their video giving the entire soundtrack a nostalgic feel. Midway through the video, the user is provided with the opportunity to write a postcard to the current resident of their childhood home bringing us full circle in our thoughts of how it felt to grow-up in our childhood home. There are also a few Easter eggs around the website as well.

NSFW: Tipp-Ex Youtube Take-over Campaign — Learn Social Media

Tipp-Ex is a correction fluid product that is popular in Europe but fairly unknown in the States. After the decline of the typewriter, the market for white-out fluid has considerably shrunk but it still survives on the margins. To bring the brand to the attention of the American consumer, the company created a very cool advertisement.

What is it about?

Tipp-Ex is the latest in a series of a new style of Youtube campaigns, the Take-over. In a Take-over campaign, the ad is no longer restricted to the video frame but goes further to take over the entire interface. We’ve seen it used by the likes of Samasung and the summer block buster movie the Expendables.

To get the full effect of a take-over campaign, you will have to watch the video on the Youtube website rather than from an embedded video. Try it for yourself.

What would you do with a bear?

In the Tipp-Ex campaign, we see a hunter being attacked by a bear and then he pauses and directs his attention to his viewer informing him that he doesn’t want to shoot the bear and giving the viewer a choice for what he should do next. Using Tipp-Ex, he erases the word shoot from the video and asks the user to write anything that he wants to help him complete his story.

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“Twitter: The Movie”… Are You Kidding Me?

Once you think: “This can’t get any weirder!“, you find out that you were totally wrong! With Facebook’s “The Social Network” trailer becoming a hugely viral hit, it seems to make sense that real social networks would become breeding grounds for trailer spoofs. The latest: “Twitter: The Movie.” Simply put, this new movie will be […]

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Twitter Saves a Life, by Preventing a Suicide!

Twitter Saves a Life, by Preventing a Suicide!

If you take the time to really look, you will find that sometimes, social media has the power to solve problems and maybe even save lives!

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The ‘Haul’ Video — Learn Social Media by Example

The ‘Haul’ Video  — Learn Social Media by Example

AllThatGlitters21 aka Elle Flowers

Every teen queen knows, a bountiful trip to the mall is never complete until you get to show off your 'Haul' to your BFF but now with social media you can have a much bigger stage to show off on! In essence that's what a Haul Video is all about. But this is not all, the Haul video seamlessly ties in micro-reviews, clues about...

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Death by iPod… True Story

Death by iPod… True Story

DEATH by iPod is being blamed as a contributing factor to the 25 per cent rise in the number of pedestrian fatalities in the New South Whales, a province in Australia. Australian cops blame Apple!

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Twitter: Your One Way Ticket to Immortality!

Twitter: Your One Way Ticket to Immortality!

Although Twitter's beloved Ivy bean is gone, her memory - and Twitter account - live on to make her, immortal!

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It’s None of Their Business: The Facebook Police State

It’s None of Their Business: The Facebook Police State

Beaver Conquest?

Facebook is known for how it deals with pornographic content, and their stringent policy about pictures and shared content. One of the key factors to sustain the growth of the service is to ensure that the system is free from unpopular content. To that end they have hired individuals to screen through all the flagged content and...

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The Walled Gardens of the Internet

The Walled Gardens of the Internet

Is the Web at a Dead End?

It is one thing for Prince, or whatever name he is going by these days, to proclaim that “the internet is dead” and that “all these computers and digital gadgets are no good. They just fill your head with numbers and that can’t be good for you.” It is a completely different thing when a […]

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