Apple’s Ping: Taking a Big Bite of the Social Media Cake?

Ping destroys whatever was left of MySpace’s market share,” said Xeni Jardin, co editor of the technology blog Boing Boing. “It remains to be seen what kind of competition it poses for Facebook.” ~ BBC

Having set shop in the technology department through the MP3 player, the mobile phone and the computer tablet markets with the iPod, iPhone and iPad devices respectively, Apple just recently announced its latest expansion – into social media – with Ping.

Apple's Ping

Ping is to be integrated into Apple’s latest iTunes software update and will enable users, or “Pingers”, to do the following:

  1. Follow friends and others.
  2. Build networks of friends and professional musicians.
  3. Create playlists based on what your friends are listening to.
  4. See music related information including what music your ping friends are buying and what concerts they’re attending.

Furthermore, Ping will be accessible through iTunes, 10 software on Macs and PCs as well as through the iTunes application on iPhones and the iPod Touch.

It seems that MySpace is in for a surprise! This smart yet unanticipated step by Apple might as well be the last straw that will break MySpace’s back!

What do you think: Will Ping be a huge success as is being predicted? Do you believe that Ping is able to substitute MySpace once and for all?

Looking forward to your comments down below…

Feeling Lonely? Why Not Rent a Friend?

Social media certainly evolves in very interesting and unexpected ways. In the early days, social media involved people posting personal ads on dating sites. In those days, it was a natural evolution of the dating scene from the pages of the magazines onto the web. Those people were interested in finding the elusive romantic of their dreams or just a quicky, either way it was bound to the same societal norms that were already established by the personal ads. The whole interaction was hugely anonymous.

Then came in the first true pioneer of the social media age, MySpace, for those who remember the early days it was pleasantly amusing and awe inspiring to find your favorite stars and celebrities online, friend them and chat to them personally. MySpace created an incentive to shed your nickname and be yourself online for others to find you. Then came Facebook which pushed this idea further and aimed at creating smaller and smaller group of interaction in which you are mainly staying in touch with your own circle of friends and rarely venturing beyond it.

This evolution of moving into more personal and more private interaction would have realistically ceased at the level of friends and family, but what about those who don’t have their friends and family immediately available to them? What about those who want to spend time and hang out with their friends rather than just stay in touch. That’s the gap that the rent-a-friend service fills.

Do You Have 0 Friends?

MTV’s “Savage County – Demand It” Campaign — Learn Social Media By Example

It seems that MTV is catching a ride on the social media bandwagon that corporate siblings such as Paramount had with “Paranormal Activity” as it experiments with new distribution and marketing methods in the digital age. In order to achieve this, MTV has teamed up with digital information service and marketer, Eventful, to launch a […]

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