Analysis of The Old Spice Campaign [Video]

This might be a bit “last month” news, but nevertheless, it has some interesting numbers that we’d like to share with you. The Old Spice is certainly a milestone for brilliant social media advertising but do you kn0w how much of an impact it had on the brand? Folks at AdFreak compiled a brilliant video about the  history and impact of the Old Spice campaign and it is a must watch.

Some Numbers [quoted]:

  • The  social media campaign was “the fastest-growing and most popular interactive campaign in history.”
  • More people watched the Old Spice video in the first 24 hours than those who watched Obama’s presidential victory speech.
  • Total video views reached 40 million in a week.
  • Campaign impressions: 1.4 billion.
  • Old Spice Sales Went up 107 percent in July 2010.

Whichever way you look it the campaign was a stellar success. Share your thoughts with us in the comment section.

Comments and Reactions

2 responses to “Analysis of The Old Spice Campaign [Video]”

  1. Beiruta says:

    I am in love with that campaign: smart, fresh and unique!

  2. […] media campaign, when looking at statistics alone, has been the Old Spice man without a doubt, looking at the numbers it surely was a phenomenon and it set the bar high for the success a social media campaign can […]

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