Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Today’s application is: Facebook’s Barn Buddy Game.
What They Did:
First of all, you can see how social the game is through its name: adding the word “buddy” to the name of the game automatically suggests that you need buddies to play the game right.
Furthermore, not only did they allow their users to 1) look after their own farm, 2) help friends and 3) grow crops together, they also – so cleverly – gave users the option to “be naughty” and steal crops from friends as well!
By doing this, the genius developers were able to combine the social element with fun which multiplied their buzz and word-of-mouth and the number of Facebook users who want to play this game.
Take a look at the snap shot below – be ware of the watchdog!
Finally, I would like to ask you a couple of questions: What do you think of Barn Buddy? Have you played it yet? If not, share with us your reasons or just let us know what you think of it down below…