Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Today’s application is: Bored.com.
Founded way back in 1996, Bored.com is simply a collection of fun, entertaining and interesting online games with the goal to make money while keeping their users from being BORED.
Their mission is:
“To rid the planet of boredom and to inspire humanity.. is it not amazing what computers can do?”
What They Did:
In addition to having a wide selection of games ranging from strategy and puzzle to shooting, arcade and more, Bored.com was able to become viral and attract more fans and players through simply putting social media into good use. Here is how they did it:
1. They built a small online community, like a miniature Facebook, where all players can follow up on each others’ news, meet and compete.
2. They used the social media giant, Facebook, on all of their pages allowing people to see which of their Facebook friends are playing and giving them the option to “Like” the application which automatically flows into the application’s Facebook fanpage, increasing its popularity and appeal.
3. They also give you the option to “Like”, therefore mark, each game individually in order to attract your friends to play the games your played and try to beat you at them! You can also rate the game and become a fan of it or share it via Twitter, Digg, StumbleUpon and Delicious!
Finally, and in my humble opinion, I think the only thing standing between this application & smashing success is the many advertisements that pop up in your face very often while you look for a game to play and wait for it to start. But that’s just me!
How about you: Have you visited bored.com? What do you think could help this application attract more players?
Looking forward to your feedback down below…
P.S: If you’re bored, I invite you to try and beat me at one of my favorite game: Hardball Frenzy. Enjoy!