Comments and Reactions

  • Liza

    It was extremely entertaining to follow Gap's blunders, and see how it all played out over the internet & social media!

  • The Social Media Minute for October 12, 2010 « As I see it…

    [...] Gap’s New Logo Sentenced to Death by Social Media! ( [...]

  • M.Bamieh

    This was such a bad marketing move, did they generate this logo using some generic logo generator? definitely a keeper for “what were they thinking!”

  • Lacie

    Their PR group really flubbed this one. Of course, the marketing team flubbed it first, by not doing enough research and soliciting input.

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