NEVER underestimate the power of social media!
One of the latest buzzing news articles is the proof:
CNN Reports:
Last Monday, Gap Inc. announced it will drop the new version of its logo after thousands of Facebook and Twitter users called for a return to the classic blue box with tall, white letters — a logo the clothing retailer has been using for more than 20 years.
The now-defunct new logo featured a white background, black letters and a small blue square in the top right corner. After the company proposed the new logo on its website on October 4, the internet lit up with snotty comments about the new look. “It reminds me of the old Microsoft Free Clip-art galleries,” one Facebook user wrote. “I can’t believe this is happening.”
Another wrote: “It totally looks like a powerpoint design!”
The company responded with a Facebook post of its own on Monday.
“OK. We’ve heard loud and clear that you don’t like the new logo,” the company said. “We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers.”
Your Take:
What do you think: Do you agree with how Gap handled the issue or do you think it should have ignored the responses of Facebook and Twitter users? What future implications could this move have on Gap?
Looking forward to your insights and feedback in our comment section below…
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It was extremely entertaining to follow Gap's blunders, and see how it all played out over the internet & social media!
[…] Gap’s New Logo Sentenced to Death by Social Media! (thoughtpick.com) […]
This was such a bad marketing move, did they generate this logo using some generic logo generator? definitely a keeper for “what were they thinking!”
Their PR group really flubbed this one. Of course, the marketing team flubbed it first, by not doing enough research and soliciting input.