Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Today’s application is: Facebook’s Millionaire City.
Millionaire City is a fun game which allows its players become powerhouse CEOs and watch the money roll in. Players can also build monopolies from the ground up by creating luxurious houses, crowded commercial skyscrapers, gorgeous decorations and unique world wonders in addition to making smart investments, taking risks, caring for properties, and watching their companies grow!
Millionaire City is developed by Digital Chocolate: a leading publisher of original, high-quality Omni games – games that reach mass market consumers across all platforms and are driven by social value, convenience and instant gratification.Currently, the application has amazing statistics on Facebook with 9,880,000+ monthly active users, and 2,800,000+ likes and a 4.2 out of 5 rating based on 17,124 reviews.
What They Did:
The developers of this game really focused on the “social” element that was sure to drive Facebook users to play this game and invite their friends to join them as well.
Take the following screen shot as proof of their wittiness and their approach to attracting people to play the game. What they do here is simply list the names of your friends and their ranking while you are playing in order to challenge you and motivate you to play more:
But that’s not all! You could also visit your friends to collect rent and see who’s got the most prosperous city.
Finally, I would like to ask you a couple of questions: What do you think of Millionaire City? Have you played it yet? If not, share with us your reasons or just let us know what you think of it down below…