Millionaire City — Apps Using Social Media Brilliantly

Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is: Facebook’s Millionaire City.

The Application:

Millionaire City on Facebook

Millionaire City is a fun game which allows its players become powerhouse CEOs and watch the money roll in. Players can also build monopolies from the ground up by creating luxurious houses, crowded commercial skyscrapers, gorgeous decorations and unique world wonders in addition to making smart investments, taking risks, caring for properties, and watching their companies grow!

Millionaire City is developed by Digital Chocolate: a leading publisher of original, high-quality Omni games – games that reach mass market consumers across all platforms and are driven by social value, convenience and instant gratification.Currently, the application has amazing statistics on Facebook with 9,880,000+ monthly active users, and 2,800,000+ likes and a 4.2 out of 5 rating based on 17,124 reviews.

What They Did:

The developers of this game really focused on the “social” element that was sure to drive Facebook users to play this game and invite their friends to join them as well.

Take the following screen shot as proof of their wittiness and their approach to attracting people to play the game. What they do here is simply list the names of your friends and their ranking while you are playing in order to challenge you and motivate you to play more:

Challenge Your Friends & Beat Them to the Top!

But that’s not all! You could also visit your friends to collect rent and see who’s got the most prosperous city.

Collecting Rent from Friends

Finally, I would like to ask you a couple of questions: What do you think of Millionaire City? Have you played it yet? If not, share with us your reasons or just let us know what you think of it down below…

Comments and Reactions

  • http://blog.thoughtpick.com Amer Kawar

    I do not agree. I don't think they're doing anything brilliant. The concept is interesting, but “challenge your friends” and transparency are the minimum you can do to call a game social.

    I think the analysis needs to be deeper than that.

  • http://www.geeee.com/ Geeee

    Personally I don't like such games where too many friends are involved specially those on Facebook, where all your friends are IN the game .. so waste of time. Instead I prefer playing them maybe in a network with 2 or 3 friends or on my pc :)

  • http://blog.thoughtpick.com/ Beiruta

    I guess its different folks, different strokes once again! From my point of view, challenging your friends in a game such as Millionaire City is as social as challenging them to a game of real-life monopoly. Furthermore, the rent collection and the interaction resulting from it is highly social and attracts friends… This is how I got to know about the game to begin with :) It is all relative in my opinion and depends highly on how you come across a game and your motives for playing it.

    Try playing the game and let me know if you still have the same opinion :)

  • http://blog.thoughtpick.com Amer Kawar

    I agree that the “challenge your friends” part is important and works, but it can't be called “brilliant” as they are just reusing the concept. Say someone says, let's create a new search engine, we will index pages based on how many other pages link to it. It's a brilliant concept – but Google already does that for a decade.

    My question is: What's differentiating Millionaire City? Why did people share it with their friends?

  • http://blog.thoughtpick.com Amer Kawar

    Maybe you're like me, not a big gamer :) I too do not play social games much, but the numbers show that people love it! Think World of Warcraft.

  • http://www.geeee.com/ Geeee

    Yeah I used to play World of Warcraft but I think of those games that take you away from being productive, such as Farm Ville for ex. :) I found that many of my friends are waking up @ 4 AM just to feed their rabbits or cows to the extend of going to their work lately each day .. at least Warcraft is controlled but when it comes to real life games .. I prefer to take care & play with something more interesting ;) just my opinion

  • http://blog.thoughtpick.com Amer Kawar

    Between the 2 of us, the only games I've ever played excessively were Need For Speed and Worms Armageddon :P

    Thumbs up for the playing with more interesting stuff ;)

  • http://www.geeee.com/ Geeee

    You mean Worms “Revengeeeee” :D yeah that's my favorite loll .. actually

    I tried SecondLife game and I found that c'mon if I only invest such

    time & efforts in building same strategies & creating same values but in

    real life not in a game, I'd probably be in another case .. but at the

    end, they are just games & we do need to not take too serious over our

    lives :))

  • http://www.geeee.com/ Geeee

    You mean Worms “Revengeeeee” :D yeah that's my favorite loll .. actually

    I tried SecondLife game and I found that c'mon if I only invest such

    time & efforts in building same strategies & creating same values but in

    real life not in a game, I'd probably be in another case .. but at the

    end, they are just games & we do need to not take too serious over our

    lives :))

  • http://blog.thoughtpick.com/ Beiruta

    The graphics and the complexity of the game. It requires brains and followups and the illustrations are eye catching and attractive!

  • http://blog.thoughtpick.com M.Bamieh

    WoW is a completely different animal, that's actually a game. those are more like the crosswords in the sunday paper … time wasters.

  • http://blog.thoughtpick.com Amer Kawar

    Well, then a focus on how it requires “brains and followups” would've made the brilliance point better, in my opinion.

    For example, one of the brilliant ways Farmville used social media was the timer feature. Tell people that the crops will die in 6 hours, they'll wake up at 3am to water them! When someone asks you: Why are you awake?, you answer with Farmville and they think, if he can't sleep to play, it must be awesome, let me play it!

    My 2 cents ;)

  • Usmaan Chopra

    can i share my gold with my business partner ?? reply plzzz

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