[HOW TO] Getting the Elderly Up To Speed On The Internet: The Prerequisites

It is certainly not an understatement that the internet has revolutionized communication for my generation, but at the same time, there are plenty of people that missed this revolution’s train and now they are feeling more and more isolated since everyone has completely migrated to the internet.

My mother is one of those people; she has been holding back on learning how to use a computer or browse the internet for the past 20 years, but now that everyone is just sending their photos through email and Facebook rather than through a post, and they send each other messages through the internet rather than through voicemail, she has been getting more and more interested. Therefore, I decided that it is time to bring her up to speed on the net. So in these posts, and hopefully some follow ups, I will be introducing her to the various parts of the net and I’ll be sharing with you various parts of what we have learned together. The aim is to create a method for teaching those computer holdouts how to use computers and the net and making the internet interesting, enticing and relevant for them using social media.

The internet is vast in what it offers and while a students starting point for learning to use the internet might be Google, for my mom, her interests lies mostly in Facebook. Facebook allowed me to only teach her using one platform what was split up into 5 or more platforms just 3 years ago, it combines chatting, messaging, profile updates, address book, pictures and videos on a single platform. So I decided that this will be our starting point.

Prerequisites

Gmail and Facebook are enough!

An email is still a requirement for setting up your online presence. So, after finally finding a suitable Gmail account name that doesn’t involve numbers – so that it is easy to remember – I went on to setup the account, and saved the username and password in the browser. Upon logging into the email account, I checked the “stayed signed in” so that my mother won’t have to deal with usernames and passwords, and I also added a bookmark that is visible at the top of the browser.

Black Friday Social Media Campaigns

Black Friday is a shopaholics’ crack cocaine, it’s the one day that people don’t need to make spurious excuses for why they need to buy an item, they just do. The name comes from the accounting practice of marking off profits with black ink, and the Friday following Thanksgiving marked the first day that retailers traditionally went into “black”.

This year, social media has forced marketers to change their game plans, while they traditionally were tight lipped about their offers, now they are trying to create buzz among consumers and trying to out-do the competition by carrying on a successful social media campaign that will help them attract more than their share of an expected 138 million shoppers that will hit stores this Friday.

Location Based Offers

Sports Authority's Campaign

There are several shops that are creating offers and promotions and campaigns centered around users checking-in to their stores on Black Friday. Sports authority is offering a $500 gift card to people who check-in to their stores on Foursquare and post it on Twitter, 20 people will be randomly picked and when a winner is selected a store manager will announce his name over the intercom system. They are also using their Facebook and Twitter accounts to promote for this campaign.

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10 Top Funniest Facebook Status Updates This Week!

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Only a few technology-loving, mind-stimulating and idea-generating individuals out there are still unplugged with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century! Many people have tried to capture […]

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How do employees keep their social media contacts and presence after quitting their jobs? Read more to find out!

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Warning: Your Naked Photos, Too, Might Be Posted on Facebook!

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Brokenhearted, drunk and fueled with jealousy after his girlfriend suddenly pulled the plug on their relationship, Joshua posted his ex-girlfriend's pictures on Facebook, for millions of Facebook users to see and was made legal history for being put in jail for doing so!

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Texas Hold’em Poker — Apps Using Social Media Brilliantly

Texas Hold’em Poker — Apps Using Social Media Brilliantly

We will again be looking into examples of tricks and methods that Zynga’s Texas Hold'em Poker is using to make the most of social media. In other words, what is making this app as “spreadable” and “viral” as it is.

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