It is very easy to become an expert at anything, all you would need to do is invest 10,000 hours learning and working in a specific domain to become an expert in it. That is you have the time for that, at 60 hrs/ week you will hit the 10,000 mark a few months after your 3rd year, for the majority of people they are lucky if they achieve this milestone in a single field and a lot of people don’t even get to do that and hence we rely on those whom we perceive as “experts”. If you want to buy a camera you talk your friend who seems to know a lot of about cameras, and if you need to buy a laptop you sit down and a “chit-chat” with the geekiest of your friends, who’s besides himself that someone is yet again asking him for support. Hunch.com tries to fill in that gap and become your own personalized expert that recommends things that fit your whims and tastes.