Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Today’s application is : Zynga’s Texas Hold’em Poker on Facebook.
So far, we have analyzed many of Zynga’s Facebook applications and they all scored well on their effective use of the social element. This application is on the same track.
With 25,509,831 likes and an ascending number of players, Texas Hold’em is one of the most viral and social games online.
What They Did:
In order to attract a large number of poker lovers and bring them together to this fun and mind-twisting game, Zynga made sure that the social element was covered as soon as you enter the application for the first time and from there on:
- Upon entering the game, Zynga gives you some cash based on the number of Facebook friends you have playing Texas Hold’em:
- From there on, you can meet people on the table or in the lobby, play against them, challenge them and even make new friends or plan evil schemes through the chat box!
To wrap up: What do you think of Texas Hold’em Poker? Do you like how Zynga is utilizing social media? What could they be missing?
Looking forward to your feedback down below…