In September 2010, Apple launched Ping, its music-centric social network, and it was damn good: ONE MILLION users registered in less the 48 hours! However, after Ping was able to attract all those people, it seems to be unable to keep them interested, especially during the daytime hours.
So, what is the problem?
Personally, I think it’s just a lack of good continuous advertising to remind all those registered users to use the service they signed up for and of the new features that are made available to them. I mean with all the distractions people have, ranging from work, chores and the multiple technology gadgets and web outlets that strive to take from our time, our attention span is becoming that of a gold fish!
This might seem easy to do but it’s not. There are certain things that Ping needs to watch out for:
- The advertising should not be intrusive.
- It should come from the users.
- It should be easy and fun to do.
And this is how the Twitter collaboration came into play!
Twitter to Help Save Ping:
With Ping — the social service that lives within Apple’s iTunes program — users can now post links to songs and albums to their Twitter accounts. When you find such a message in the Twitter.com stream, you can click the tweet to see a box showing details about that song from iTunes, along with a button for listening to a short snippet of the track. (CNN)
So as you see, with a simple integration with Twitter’s users and link sharing ability, Ping is back in action. But what does Twitter benefit in return? Nothing yet!
Finally… Twitter and Ping together! The national nightmare is over! Pingtwits in the world rejoice. Now if can get some more tv into the workplace our lives would be complete. OriWorkhorse
- Why don’t they hook up with Last.fm? Seems to make more sense. Billy 234
To wrap up, I’d like to ask you a couple of questions: Do you use Ping? What do you think of this integration?
Looking forward to your comments down below…