Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.
Today’s application is: Zynga’s CityVille.
Zynga’s newest game, CityVille, is the fastest growing game in the company’s history. It had nearly 300,000 players in its first 24 hours, and 3 million daily active users in its first week.
Currently, CityVille has over 12,940,000 monthly active users and 38,000 likes.
CityVille allows you to create and run your own city from the ground up. You can start your city by growing crops and supplying goods to your newest stores and eateries. You can collect rent from your houses. Moreover, you can expand your businesses into friends’ cities with franchises!
What They Did:
Zynga went beyond the funky colors and creative gaming ideas and used a viral and social mix of elements for CityVille:
1. For the first time, Zynga did an international launch in five languages (English, German, French, Spanish, and Italian), with a big marketing push and localized games in different countries.
2. It also leveraged Zynga’s other existing games to kickstart CityVille.
Finally, I would like to ask you a couple of questions: What do you think of CityVille? Have you tried it yet? If not, share with us your reasons or just let us know what you think of it down below…