Social Media Campaign Stat Box
: Change your profile picture to a cartoon character campaign
: Cause Rallying
: Emotional, Humane
: November, 2010
: December 6, 2010
“Violence against children includes physical violence, psychological violence such as insults and humiliation, discrimination, neglect and maltreatment. Although the consequences may vary according to the nature and severity of the violence inflicted, the short- and long-term repercussions for children are very often grave and damaging.” UN Violence Study
The idea behind this campaign:
In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.
The main message of the campaign was as follows:
“Change your Facebook profile picture to a cartoon character from your childhood and invite your friends to do the same. Until Monday, Dec 6th of 2010, there should be no human faces on Facebook, but an invasion of memories! This is for a campaign against violence on children.”
Currently, there are more than 94,500 likes received on the campaign’s main page. Moreover, numerous of active conversations were flooding the wall throughout the campaign’s duration. Personally, I have seen many of my 650 friends change their profile picture to a cartoon as well however I did not really get why until a few days before the end of the campaign.
Now, although there was a lot of buzz about this campaign, it sadly wasn’t all good and some people were using the campaign’s page as a tool to attack the campaign and its objectives!
Here are some general reactions about the campaign:
- “The idea that the objective of the cartoon Facebook profile pictures is aiding pedophiles is even more absurd than the idea of them aiding a kids charity.“
- “All this Anti Child abuse stuff on a quantum level can only manifest more child abuse…way to go Facebook!“
- “I still believe that the campaign didn’t do any harm, on the contrary, if 1% of the people who participated knew what it’s all about, and processed the message, then that’s better than nothing.“
Opinion & Lessons Learned:
To be brutally honest, it saddens me that such a simple and, might I say, unique campaign was regarded as a “tactic for pedophiles to attack kids”. I believe that if we were more in touch with our inner child, this campaign could have actually made a difference. But don’t take my word for it, I’m a dreamer I guess!
So, what could be learned from the mistakes made in this campaign?
- Message Clarity: Make sure your target audience understands the message you are trying to deliver by making it clear, well-known and straight to the point.
- Audience Experiences: When creating your campaign, make sure to include your audience experiences as a part of the campaign, taking into consideration the good and the bad mental modes associated with your messages and objectives.
- Role Dedication: In sensitive and controversial campaigns, make sure you assign people to be dedicated to answering question and responding to doubts and concerns.
- Enhance Credibility: When promoting a cause, make sure you are credible enough for people to trust in your campaign goals through using citations from well-known supporting organizations, sites and other resources.
Finally, I would like to ask you a few questions: Did you hear about this campaign? Did you participate in it? How do you think this campaign could have been more credible?
Looking forward to your insights and comments down below…