Blog Action Day is an annual event held every October 15 that invites bloggers from around the world to form a united front by tackling the same issue on the same day with the aim of sparking a global conversation on a topic. This year’s topic is water.
What is it about?
Blog Action Day was originally started by Collis and Cyan Ta’eed in the summer of 2007 to raise public awareness about Environmental issues, and they did it by recruiting thousands of bloggers to write about the topic on the 15th of October, 2007 creating the yearly tradition of blog action day. In 2009 the Block Action day campaign was entrusted to Change.org, a leading blog network that focuses on social issues, to take responsibility for Blog Action day and take it to the next level.
The primary aim for Blog Action Day is to create a conversion and social discourse about an issue raising its profile and helping people to come up with solutions for problems that affect the world, think about it as crowd-sourcing problem solving. Already tackling issues as the environment(’07) , poverty(’08), and climate change(’09) they set their sight on Water for this year.
The Buzz In Numbers
Each year the campaign gets bigger with more bloggers participating in various different ways and more partners getting on board for the initiative. Partners ranging from Google to UNICEF and from Greenpeace to the White house. This year 5,615 blogs from 143 countries participated reaching a whopping 40 million readers on October 15th of this year. Sadly that is less than half the number of participating blogs from last year even though it’s an increase in the number of readers which might be further proof and blogs are exceedingly becoming consolidated.
And the campaign was never limited to blogs. Twitter was buzzing with people talking about #BAD2010 or #BAD10 linking to posts that they liked and sparking a conversation in 140. That is beside the activity on other media sites such as Tumblr, Zynga and Wikio. Besides the coverage that the
Is There An Impact?
It can be argued whether such campaigns cause direction world changing action or not but one thing is for sure, they attempt to do so. And that attempt should count for something. Creating such a conversation and discussion will surely be an impetus for greater change because its a discussion that is started by local passionate agents of change, who have a vested interest in the issue since they are local actors.
How do you feel about such campaigns? Do you think such campaigns can be effective or are they just tools to make the people who share them just feel better about themselves? Share your thoughts with us in the comment section below.