We will spare no effort to free our fellow men, women and children from the abject and dehumanizing conditions of extreme poverty, to which more than a billion of them are currently subjected. — Millennium Declaration
Campaign Idea & Objectives:
End poverty by 2015. This is the historic promise 189 world leaders made at the United Nations Millennium Summit in 2000 when they signed onto the Millennium Declaration and agreed to meet the Millennium Development Goals (MDGs). The MDGs are an eight-point road map with measurable targets and clear deadlines for improving the lives of the world’s poorest people. World leaders have agreed to achieve the MDGs by 2015.
The UN Millennium Campaign supports & inspires people from across the world to take action in support of the Millennium Development Goals. It invites people to join millions worldwide as they “Stand Up & Take Action” against poverty.
The campaign does not only use social media to to promote information about its goals and objectives, it so cleverly utilizes different social media channels to promote global events aiming to spread information and poverty and give guidelines on how to reduce it. “Every year for three days across the globe, events are organized of all types to bring attention to the worldwide crisis that we all face — poverty“.
- Facebook: Around 50,000 likes from Facebook users who actively converse about poverty, share facts and comment on events, posted pictures, videos and so on.
- Twitter: Around 3,000 followers.
- Youtube: More than 70,000 views for the 2 videos about the campaign.
Opinion & Lessons Learned:
The way I see it, this is a great campaign which should have a much larger audience supporting it. The fact that the UN is supporting it makes it credible and less prone to political agendas. Also, the fact that the campaign targets the whole globe should encourage everyone to be a part of it.
So, what can we learn from this campaign? How can it be spread more?
- Sometimes even cause related campaign do not get the recognition they deserve if not promoted enough or in the right way.
- People need to learn what they could do to spread the message they support. The campaign should be able to give them pointers on how to do that.
- When you are targeting the globe, you need to speak the languages of the globe! English is not a language which everyone speaks.
- More events, especially charity-based, should be held using social media as a main promoter in addition to other conventional media outlets.
For now, I will leave you with the following video. Hope it makes a difference in your view about this campaign.
So, finally, what do you think of this campaign? Did you hear about it? Are you ready to join and play a part of it?
Looking forward to your comments below…