Social Media Campaign Stat Box
: Gizmodo Portrait Contest
: Facebook Users
: Fun, art
: December, 2010
Are you bored of your Facebook profile picture? Do you want a funky, original and unique portrait of yourself instead? Well, Gizmodo has exactly what you are looking for! (Sadly though, the competition is now over and you’ll have to find a way to convince Gizmodo to do another)
Campaign Idea & Objectives:
If you are wishing for a better Facebook profile photo and if you enjoy the illustrations done by artist Sam Spratt, then you would have loved Gizmodo’s latest contest, because it left fourteen lucky folks with profile photos custom-painted by Sam.
All you had to do was head over to a Gizmodo Facebook fanpages and leave a comment on the “Comment here for a chance to win a Sam Spratt illustration of yourself!” threads on any of them. Your comment would have served as an entry into a random drawing for the paintings.
Then, Gizmodo’s team would have picked one winner from each Facebook fanpage.
It is hard to track down the exact numbers for this campaign since it was part of an already available website and Facebook group, however, you can clearly see how interested people were through the conversations and interactions that were going on at the Sam’s Facebook wall!
The winners also got their portraits promoted by Sam and were very happy with their winnings!
Opinion & Lessons Learned:
I personally wish I found this contest a little bit sooner, I would have loved to have a portrait as unique and original as the ones produced by Sam. I think there should have been a little more coverage so others would have had the chance to participate as well.
So what can we learn from this?
- Study Your Desired Campaign Size: When designing a social media campaign, you need to decide how big or small you want it to be after considering facts such as how much you would like to pay overall, the amount of effort and time you want to invest, etc.
- Spice It Up & Spread It Out: I have been researching social media campaigns and contest for a while, out of all of them, this is the most original. However, it lacked the “right” promotion so many Facebook users missed it!
- Funky Figures Can Help: If you are planning to go viral, funky figures can help you and it doesn’t need to cost you that much. I am sure Gizmodo and Sam worked it out in a way which benefits them both equally.
To wrap up, I would like to ask you a few questions: What do you think of this contest? Wold you have participated in it? How do you think it could have been more viral?
Looking forward to your feedback and comments down below…